TÜRKÇE
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Information
| Code | SRS221 |
| Name | Ceramic Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Vedat YİĞİTOĞLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of the course is to develop students' marketing knowledge and skills and to evaluate the marketing opportunities and problems they encounter and lead them to make the most appropriate marketing decisions.
Course Content
This course covers the definition of marketing in relation to the ceramic industry, strategic marketing plan, marketing environment, market segmentation, market targeting and positioning, marketing research, organizational markets and consumer behavior.
Course Precondition
None
Resources
Torlak, Ömer and Özmen, Müjdat (2013), Principles of Marketing, Anadolu University
Notes
Lecture presentations and notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recall ceramic marketing function and basic concepts. |
| LO02 | Identify the environmental factors that can affect the Ceramic Marketing decisions, develop and implement a strategic marketing plan. |
| LO03 | Recall and apply marketing research techniques. |
| LO04 | Recall factors influencing decision making mechanisms, purchasing decisions and consumer behavior |
| LO05 | Lists the characteristics of industrial ceramic markets and recall the characteristics of industrial purchasing behavior. |
| LO06 | Recalls the essentials of effective market differentiation and its stages |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | He has social, scientific, artistic, professional, ethical and responsibility awareness. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Reaches knowledge, directs and constructs | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Interprets, evaluates and analyzes data by using the theoretical and applied knowledge and develops solutions based on research and evidence. | 4 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Uses information and communication technologies at the minimum level of European computer license. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Uses time efficiently and planned. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | They have the ability to work effectively individually and in groups, to take responsibility. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | He has the self-confidence and ability to communicate orally, in writing and visually. | 4 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Developed dexterity and eye coordination | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Follows the social and universal effects and changes related to art and design | |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | It works in harmony with the different disciplines it needs in its field of expertise and project. | 5 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Perceives multidimensionally, embodies sensory perception | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He has the ability to monitor developments with lifelong learning awareness and constantly renew itself. | 4 |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He is proficient in art theory, aesthetics and philosophy of art. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | The ability to think critically, develop creative and original ideas has developed. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Uses theoretical and applied knowledge appropriate to the field of expertise and subject efficiently. | |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In addition to their professional development, they constantly improve themselves by determining their educational needs in scientific, cultural, artistic and social fields in line with their interests and abilities. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Turns concepts into original works of art | 4 |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Defines and interprets the problem correctly, finds creative, original, aesthetic, artistic and technical solutions to the problem. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Has knowledge, skills and experience in using different materials, production methods and techniques | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Evaluates the technical and technological manufacturability of the designed project |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and Development of Ceramic Marketing | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Marketing Function and Importance in Ceramic Sector | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Strategic Planning: Marketing Plan Development and Implementation-1 | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | Strategic Planning: Marketing Plan Development and Implementation-2 | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Marketing Environment | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Ceramics Marketing Environment | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Marketing Research | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Consumer Behavior and Decision Making | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Consumer Behavior and Decision Making in Ceramic Sector | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Industrial Markets | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Industrial Ceramic Markets and Procurement | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Market Targeting | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Market Targeting in Ceramic Industry | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Strategic Control in Marketing | Reading related chapter of textbook and web search about the topic | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 13 | 13 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||