TÜRKÇE
ENGLISH
Information
| Code | ZFS302 |
| Name | Marketing Food Products |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi ARZU SEÇER |
| Course Instructor |
1 2 |
Course Goal / Objective
To gain information about the basic concepts of food production marketing.
Course Content
Market types, consumer behaviour, market segmentation, target market selection, product positioning, marketing strategy, marketing researches
Course Precondition
Yok
Resources
Yurdakul, O., 2007. Tarım Ürünleri Pazarlaması. Ç. Ü. Ziraat Fakültesi Genel Yayın No: 127, Ders Kitapları Yayın No: A – 39.
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns about consumer market and consumer purchasing behaviours |
| LO02 | Recognizes Industrial markets and other markets and learns consumer purchasing behaviours |
| LO03 | Learns about market segmentation, target market selection, and product positioning |
| LO04 | Learns about marketing strategy |
| LO05 | Gains information about marketing research |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has information on basic characteristics (anatomic, morphologic,physiological and biological) of farm animals | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has information on planning animal housing for environmental aspects and animal species, about forage production and storage for environmental conditions and different species, making plans about animal breeding | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Has genetic and statistical information which can be the basis of animal improvement .Has adequate knowledge of industrial animal farming | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Has information on alternative production systems | |
| PLO05 | Bilgi - Kuramsal, Olgusal | To get technical knowledge in his/her field | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Knows the techniques in Animal Breeding and applies. Has information about small cattle raising and poultry farming and nutrition and applies.Transfers genetic and statistical information that can be the basis of animal breeding to animal production | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Finds the reasons of the technical and economical problems that can adversely affect the quality and capacity levels desired in Animal Science and develops solutions | 3 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Obtains information in the field of Animal Science, researches, evaluates, records,consults,plans projects and applies | 5 |
| PLO09 | Bilgi - Kuramsal, Olgusal | Uses IT to get new information in animal production | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Transfers knowledge to people who work in the field at various levels, has communication skills,has the self -confidence in providing information and following technical developments | 4 |
| PLO11 | Bilgi - Kuramsal, Olgusal | He is aware of the impacts of animal science and agricultural engineering applications on health, environment and safety in the comprehensive and social dimensions and the problems of the times that are reflected in the field of engineering. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Management and marketing mix - Basic definitions and principles | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 2 | Consumer markets-Basic definitions and principles of consumer behavior | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 3 | Purchasing behaviour of consumers | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 4 | Industrial market and purchasing behaviour | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 5 | Cooperations and government market and purchasing behaviour | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 6 | International market and features | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 7 | Market segmentation, target market selection, product positioning | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 9 | Marketing strategy product strategy | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 10 | Price Strategy | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 11 | Basic principles of price strategy | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 12 | Distrubition Strategy | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 13 | Promotion Strategy | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 14 | Examples in the world about marketing mix | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 15 | Examples in the world about marketing mix | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım |
| 16 | Examples in local market about marketing mix | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||