TE515 Agricultural Marketing Researches

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code TE515
Name Agricultural Marketing Researches
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. ÖMER FARUK EMEKSİZ


Course Goal / Objective

The student learns the basic knowledge and concepts about marketing research, the necessary knowledge and skills for the application.

Course Content

Marketing research topics and content, marketing research techniques, information in a marketing research, marketing strategy (market segmentation, marketing mix, etc.) and marketing organizations are examined.

Course Precondition

None

Resources

Gilbert Churchill, (2003), Marketing Research: Method Foundations, International Thomson Publishing,. Naresh K. Malhotra, (2007), Marketing Research, Pearson-Prentice Hall. Kemal Kurtuluş, (2006), Pazarlama Araştırmaları, Literatür Yayınevi

Notes

Lecture Notes and presantations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Gaining basic knowledge and concepts about marketing research
LO02 Learning the types of marketing research and the processes related to them and gaining the ability to apply them
LO03 To learn about marketing research applications
LO04 To learn about foreign market research


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy
PLO02 Bilgi - Kuramsal, Olgusal Able to comprehend interactions among related disciplines and field of agricultural economics
PLO03 Bilgi - Kuramsal, Olgusal Able to use theoretical and practical knowledge of agricultural economics in their specialization area 3
PLO04 Bilgi - Kuramsal, Olgusal Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications
PLO05 Bilgi - Kuramsal, Olgusal Able to use software widely used in agricultural economics
PLO06 Bilgi - Kuramsal, Olgusal Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis
PLO07 Bilgi - Kuramsal, Olgusal Ability to take the lead in multidisciplinary teams and work in teams
PLO08 Beceriler - Bilişsel, Uygulamalı Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process 3
PLO09 Beceriler - Bilişsel, Uygulamalı Constantly adapt himself to new scientific developments
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically 2
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Able to transfer research results using verbal, written and visual tools 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values
PLO13 Yetkinlikler - Öğrenme Yetkinliği Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions 4


Week Plan

Week Topic Preparation Methods
1 Content of marketing research Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
2 The importance and benefits of marketing research Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
3 Data collection methods in marketing research Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
4 Sampling methods Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
5 Preparation process of data analysis Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
6 Data Analysis Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
7 Interpretation of Data Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
8 Mid-Term Exam Course notes and related parts of the sources Ölçme Yöntemleri:
Yazılı Sınav
9 Preparation of Final report Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
10 Foreign Market Research Studies : Importance and Concept Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
11 Foreign Market Research Studies : Methods Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
12 Consumer research studies: Importance and Concept Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
13 Consumer research studies: Methods Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
14 Different marketing research applications Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
15 Analysis of marketing organizations Course notes and related parts of the sources Öğretim Yöntemleri:
Anlatım
16 Term Exams Course notes and related parts of the sources Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Course notes and related parts of the sources Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 13.05.2024 11:34