TE005 Consumer Behaviours on Food Products

6 ECTS - 3-0 Duration (T+A)- . Semester- 3 National Credit

Information

Code TE005
Name Consumer Behaviours on Food Products
Term 2024-2025 Academic Year
Semester . Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 6 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Doktora Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi ARZU SEÇER


Course Goal / Objective

Students will be able to apply the skills necessary to apply a consumer work from start to finish.

Course Content

Tüketici Davranışlarıyla ilgili temel kavramlar, tüketici davranış modelleri, tüketici davranışlarını etkileyen faktörler (ekonomik, sosyal ve kişisel, psikolojik faktörler), tüketici araştırmalarında kullanılan başlıca veri toplama ve analiz yöntemleri, tüketici araştırmalarında güncel konular.

Course Precondition

None

Resources

Kotler, P., Wong, V., Saunders, J., Armstrong, G., 2005. Principles Of Marketing. Pearson Education Limited. England

Notes

Lecture Notes and presantations


Course Learning Outcomes

Order Course Learning Outcomes
LO01 To gain basic knowledge and concepts about consumer behaviors
LO02 Learning of consumer behavior models
LO03 Learning the planning and implementation of research on consumer behavior
LO04 To gain the ability to learn and apply consumer research types and processes.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy
PLO02 Bilgi - Kuramsal, Olgusal Able to comprehend interactions among related disciplines and field of agricultural economics 3
PLO03 Bilgi - Kuramsal, Olgusal Able to use theoretical and practical knowledge of agricultural economics in their specialization area
PLO04 Bilgi - Kuramsal, Olgusal Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications 3
PLO05 Bilgi - Kuramsal, Olgusal Able to use software widely used in agricultural economics
PLO06 Bilgi - Kuramsal, Olgusal Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis 4
PLO07 Bilgi - Kuramsal, Olgusal Ability to take the lead in multidisciplinary teams and work in teams
PLO08 Beceriler - Bilişsel, Uygulamalı Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process 4
PLO09 Beceriler - Bilişsel, Uygulamalı Constantly adapt himself to new scientific developments
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Able to transfer research results using verbal, written and visual tools 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values 4
PLO13 Yetkinlikler - Öğrenme Yetkinliği Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions


Week Plan

Week Topic Preparation Methods
1 Basic concepts of consumer behavior (consumption, consumer, consumer behavior concept and properties, science and consumer behavior) Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
2 Consumer behavior and marketing strategies (Situation analysis, market segmentation, target market selection, positioning and marketing mix) Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
3 Models of consumer behavior - Explanatory models (Marshalian Economic Model, Freud's psychoanalytic Model, ) Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
4 Models of consumer behavior - Pavlov's learning model, Maslow's hierarchy of human needs) Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
5 Models of consumer behavior-Descriptive models (model EKB, Nicosia model, Howard-sheth model) Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
6 Factors affecting consumer behavior, Economic factors Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
7 Factors affecting consumer behavior -Psychological factors Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
8 Mid-Term Exam Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav
9 Factors affecting consumer behavior, Socio-cultural factors Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Sözlü Sınav, Ödev
10 Consumers buying behavior types Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
11 Planning of consumer behavior research Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
12 Implementing research on consumer behavior (continued) Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
13 presenting on consumer behavior Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
14 Different consumer behavior research applications Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
15 Student presentations Lecture notes and recommended resources for the relevant sections Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Lecture notes and recommended resources for the relevant sections Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 5 70
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 15 15
Final Exam 1 30 30
Total Workload (Hour) 157
Total Workload / 25 (h) 6,28
ECTS 6 ECTS

Update Time: 13.05.2024 11:34