TÜRKÇE
ENGLISH
Information
| Code | SYB156 |
| Name | Communication and Media in Sports |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | FE Field Education Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. İREM KAVASOĞLU |
| Course Instructor |
Doç. Dr. İREM KAVASOĞLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to teach students the impact of sports on the media, how it shapes social perceptions through the media and how communication is used as a strategic tool in sports organizations.
Course Content
The content of this course covers the basic concepts and importance of communication and public relations, types of communication, effective communication skills, the importance of communication in sports, the relationship between sports and media, the positive and negative effects of media on the development of sports, sports and social media, the effects of social media on today's sports ecosystem, gender analysis of sports media, sports media, advertising and sponsorship.
Course Precondition
None.
Resources
Abeza, G. (2023). Social Media and Sport Studies (2014–2023): A Critical Review. International Journal of Sport Communication, 16(3), 251-261. https://doi.org/10.1123/ijsc.2023-0182 • Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL. Communication & Sport, 7(1), 80–109. https://doi.org/10.1177/2167479517740343 • Abeza, G., Sanderson, J. (2022). Theory and social media in sport studies. International Journal of Sport Communication, 15(6), 1-9. • Acar F., Altunok G. (2013). The ‘politics of intimate’at the intersection of neo-liberalism and neo-conservatism in contemporary Turkey. Women’s Studies International Forum, 41(1), 14–23. https://doi.org/10.1016/j.wsif.2012.10.001 • Akgöz, G. (2016). From unhappy marriage to dangerous liaison: feminism, neoliberalism and social movements. Fe Dergi, 8(2), 85-100. • Arat, N. (1996). Women's studies in Turkey. Women's Studies Quarterly, 24(1/2), 400-411. • Atuk S. (2020). Femicide and the speaking state: Woman killing and woman (re) making in Turkey. Journal of Middle East Women's Studies, 16(3), 283–306. https://doi.org/10.1215/15525864-8637409 • Ayhan, B., & Demir, Y. (2022). Systematic Sexism: Women’s Sports News in a Circle of Gatekeepers and Users on Twitter. Communication & Sport, 1-23. https://doi.org/10.1177/21674795221147644.
Notes
Witkemper, C., Lim, C. H., & Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of Twitter users. Sport Marketing Quarterly, 21(3). Clavio, G. (2020). Social media and sports. Human Kinetics.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts and importance of communication. |
| LO02 | Lists the types of communication. |
| LO03 | Examines ways to develop effective communication skills. |
| LO04 | Explains the importance of effective communication in sports. |
| LO05 | Discusses the relationship between sports and media |
| LO06 | Analyzes the effects of media on sports. |
| LO07 | Evaluates the role of social media on the sports ecosystem. |
| LO08 | Analyzes the effects of social media on athletes, fans, sports organizations. |
| LO09 | Analyzes sports media with a gender perspective. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines information about management, leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Plans the knowledge and skill processes related to the field of sports management. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Supervises the management processes regarding sports facilities and technologies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts internal and external environmental audits of sports organizations. | |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | It adopts the use of sports culture, philosophy, organizational culture and ethical values in managerial processes. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Plans the technical, tactical and managerial skills processes of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implements the management functions of the institution and regulates its relations with its stakeholders. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Accesses information in the field of sports management and analyzes it using critical thinking skills. | 1 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains information about general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | By implementing the management functions of the institution, it analyzes and effectively manages its relations with its stakeholders. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Plans and manages sports organizations and events. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes and implements projects/activities for sports institutions with a sense of social responsibility. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course Introduction | None | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Communication Definition, meaning and importance | Watching a video on the importance of communication | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 3 | Types of communication | Watching videos about types of communication | Öğretim Yöntemleri: Beyin Fırtınası, Grup Çalışması, Anlatım |
| 4 | Effective communication skills | Watch videos explaining effective communication skills | Öğretim Yöntemleri: Tartışma, Rol Oynama, Beyin Fırtınası |
| 5 | The importance of communication in sport | Watching videos and movies on sports and communication | Öğretim Yöntemleri: Örnek Olay, Anlatım, Rol Oynama, Grup Çalışması |
| 6 | Sports and media | Watching a video about the development of sports media | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 7 | The impact of sports media on the development of sport | Watching videos about the development of sports media and sports | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Representation of female and male athletes in sports media | Analyzing news about sports media with a gender perspective | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Anlatım |
| 10 | Social Media in terms of Sports Marketing | Interview to expert, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap, Örnek Olay |
| 11 | Athletes Branding and Social Media | Article review and fieldwork, short interviews with social media managers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Women Athletes and Social Media | Interview to social media expert, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay |
| 13 | Digital activism and sports | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | Cyber violence and sports | Interviewing people who have experienced cyber violence, scanning and reading sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Rol Oynama |
| 15 | General | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 16 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 10 | 20 |
| Mid-term Exams (Written, Oral, etc.) | 0 | 0 | 0 |
| Final Exam | 1 | 5 | 5 |
| Total Workload (Hour) | 95 | ||
| Total Workload / 25 (h) | 3,80 | ||
| ECTS | 4 ECTS | ||