RTV126 Mass Communication Theories

2 ECTS - 2-0 Duration (T+A)- 2. Semester- 2 National Credit

Information

Code RTV126
Name Mass Communication Theories
Term 2024-2025 Academic Year
Semester 2. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 2 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Label C Compulsory
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. BERİN YOCA
Course Instructor
1 2
Öğr. Gör.Dr. VİLDA YARDIM TEKKOLLU (A Group) (Ins. in Charge)


Course Goal / Objective

With information on communication, mass communication and mass communication theories, it is aimed to comprehend the effects of the messages sent from the mass media on the masses.

Course Content

İletişim, Kitle İletişimi, Kitle İletişim Araçları, İletişimin Amaçları, İletişim Süreci ve Unsurları, Kitle İletişim Kuramları ve Tutucu Yaklaşımlar, Kitle iletişim Kuramlarında Tutucu Yaklaşımlar II: Yapısal İşlevselcilik, Kitle İletişim Kuramlarında Değişimci Yaklaşımlar, Kitle İletişim Kuramlarında Çizgisel, Sosyo-Psikolojik ve Toplumsal Yaklaşımlar, Kitle İletişim Kuramlarında Sosyo-Psikolojik ve Toplumsal Yaklaşımlar II: Tutumlar ve Boyutları, Kitle İletişim Kuramlarında Sosyo-Psikolojik ve Toplumsal Yaklaşımlar III: Şema Kuramı ve Schramm'ın Kitle İletişim Modeli, Kitle İletişim Kuramlarında İletiyle İlgili Araştırmalar: İki ve Çok Aşamalı Akış: Kanaat Önderi-Kapı Bekçisi Toplumbilimsel Yaklaşım, Kültürel Göstergeler ve Ekim Modeli, Gündem Belirleme Kuramı, Sihirli Mermi ve Sessizlik Sarmalı, Teknolojik Belirleyicilik Kuramı ve Frankfurt Okulu.

Course Precondition

no condition

Resources

Mass Communication Theories, Veli Polat, Istanbul, 2016.

Notes

General and Technical Communication, Hasan Tutar, M. Kemal Yilmaz. Nobel Yayın Dağıtım, Ankara, 2003. ABC of Communication, Ünsal Oskay, Simavi Publications, Istanbul, 1994.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain the concepts of communication and mass communication
LO02 Explain the communication process and its elements (elements)
LO03 Explain the purposes of communication.
LO04 Summarizes the scientific foundations and historical development of communication theories.
LO05 Explain the effects of communication tools on the audience.
LO06 Explain conservative approaches from mass communication theories.
LO07 Classifies Attitudes and Dimensions of Attitudes.
LO08 Defines the concepts of Magic Bullet and Spiral of Silence.
LO09 Comprehends the Frankfurt school, its theorists and theories.
LO10 Understands the role of communication tools in creating mass culture.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Basic concepts related to radio and television programming, professional terms, principles and describes the architectural features.
PLO02 Bilgi - Kuramsal, Olgusal Apply the basic concepts of news media organizations in the production stage, knows the principles and methods.
PLO03 Beceriler - Bilişsel, Uygulamalı news generated in the media sector, news interviews, commentary jokes, chat, articles, reviews, portraits, biographies, memoirs, travel writing, radio text, television programs, text, script writing, and basic information that can create radio and television programs of various types It has.
PLO04 Bilgi - Kuramsal, Olgusal Visual design, graphic-animasyon- filming, photography, audio and video files to process, and has the necessary professional achievements to make fiction.
PLO05 Beceriler - Bilişsel, Uygulamalı Radio and television program prepares the proposal form, radio and television programs copy writer, explains how to do the various formats of radio and television programs.
PLO06 Yetkinlikler - Alana Özgü Yetkinlik Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) balls, writer, literary types (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs.
PLO07 Yetkinlikler - Alana Özgü Yetkinlik Fotoğraf, audio and video files, jobs, apply the editing technique makes editing, advertising, series and film script writer knows graphic design and animation issues and shooting techniques, the film pulls, technological tools are used effectively.
PLO08 Beceriler - Bilişsel, Uygulamalı Radio-TV. identify the data required for the solution of well-defined problems in the field, in order to make the collection and use of critical and creative thinking in an effective manner; In practice the theoretical information needed, the hands and / or intellectual skills to demonstrate how to implement appropriate methods, tools and techniques to use.
PLO09 Beceriler - Bilişsel, Uygulamalı Radio-TV. issues related to the field area, taking into account the professional legislation, acting in the media sector awareness of ethical values and social responsibility (newspapers, internet, magazines, radio and television organizations, etc.) prepares the content of the products manufactured.
PLO10 Yetkinlikler - Alana Özgü Yetkinlik Radio-TV. in the field of media and communication sector (written and audiovisual-internet, etc.) in various areas of expertise to the appropriate product out putting professional aspects of technological tools and equipment (phones, cameras, computers, cameras, recording cihac etc.) it uses active.
PLO11 Beceriler - Bilişsel, Uygulamalı Radio Tv. have the ability to clearly explain the designs and applications related to the field to their colleagues, superiors and the people and groups they serve, and to work in related teams, including interdisciplinary ones.
PLO12 Bilgi - Kuramsal, Olgusal It manages a process in a way to take responsibility personally when necessary and to objectively evaluate and supervise the performances of other employees and to meet professional needs
PLO13 Beceriler - Bilişsel, Uygulamalı Won the lifelong learning skills, knowledge related to their profession, skills and experiences (courses, seminars, research, and in-service training of service vb.yöntem) in working life by developing continuous use.
PLO14 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He knows that the only way to reach real and correct information in the media sector is to establish a healthy, effective, accurate and strong communication, and he understands the necessity of using an effective Turkish and one or more of the other foreign languages ​​while doing this. 1
PLO15 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Radio-TV. With colleagues in the field and in the media sector, with other people and knows the power of the Internet to communicate with the relevant audiences actively informatics and to use social networking sites and twiter and use communication technologies. 1
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Explains the protocol and rules of social behavior in community life, makes decisions according to her place and uses initiative 2
PLO17 Bilgi - Kuramsal, Olgusal Radio and Television Programming on base, has practical and theoretical knowledge.
PLO18 Beceriler - Bilişsel, Uygulamalı Medy all kinds of news in the industry (radio-television-internet -Newspaper and Magazine News) collects, author, literary genres (corner post-paragraph article, review, portraits, interviews, biography-autobiography, memoirs, travel writing and so on. ) produces, prepares radio and television programs, photos, audio and video files, works, makes and fiction writer.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik While serving in the field, taking into account the human rights and freedoms within the framework of democracy; social, scientific, cultural values and emphasis on professional ethics, and data services to the private and public spheres deliberately discrimination . 3


Week Plan

Week Topic Preparation Methods
1 Mass communication, people and society Searching course topics online Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Communication Process and Elements Kaynak kitapların incelenmesi Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Mass Media Theories and Conservative Approaches Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Conservative Approaches in Mass Communication Theories II: Structural Functionalism Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Transformative Approaches in Mass Communication Theories Repetition of previous topics Öğretim Yöntemleri:
Anlatım, Soru-Cevap
6 Linear, Socio-Psychological and Social Approaches in Mass Communication Theories Repetition of previous topics Öğretim Yöntemleri:
Anlatım, Soru-Cevap
7 Socio-Psychological and Social Approaches in Mass Communication Theories II: Attitudes and Dimensions Review of previous topics Öğretim Yöntemleri:
Anlatım, Soru-Cevap
8 Mid-Term Exam Exam preparation Ölçme Yöntemleri:
Yazılı Sınav
9 Socio-Psychological and Social Approaches in Mass Media Theories III: Schema Theory and Schramm's Mass Media Model Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Message-Related Studies in Mass Media Theories: Two and Multistage Flow: Opinion Leader-Door Keeper Sociological Approach Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
11 Cultural Indicators and October Pattern Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
12 Agenda Setting Theory Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
13 Magic Bullet and Spiral of Silence Review of the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
14 Technological Determination Theory Repetition of topics Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 Frankfurt School Repetition of topics Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams Exam preparation Ölçme Yöntemleri:
Yazılı Sınav, Ödev
17 Term Exams Exam preparation Ölçme Yöntemleri:
Yazılı Sınav, Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 1 14
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 4 4
Final Exam 1 8 8
Total Workload (Hour) 54
Total Workload / 25 (h) 2,16
ECTS 2 ECTS

Update Time: 16.05.2024 07:24