GZS322 HEALTH COMMUNICATION

4 ECTS - 3-0 Duration (T+A)- 6. Semester- 3 National Credit

Information

Code GZS322
Name HEALTH COMMUNICATION
Term 2024-2025 Academic Year
Semester 6. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
Course Instructor
1 2
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN (A Group) (Ins. in Charge)


Course Goal / Objective

Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking.

Course Content

Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred.

Course Precondition

None

Resources

Illich, I. (2000). Sağlığın Gaspı. Süha Sertabiboğlu (Çev.), İstanbul: Ayrıntı. / Related articles and electronic resources.

Notes

Çınarlı, İ. (2008). Sağlık İletişimi ve Medya. Ankara: Nobel. / Çınarlı, İ. (2020). 21. Yüzyıl İçin Sağlık İletişimi. Güncellenmiş 2. Basım, Ankara: Nobel. / Okay, A. (2009). Sağlık İletişimi: Temel Kavramlar ve Prensipler. İstanbul: MediaCat.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Defines health communication and its field of activity.
LO02 Interprets the theories and models that are used in health communication.
LO03 Realizes , designs and implements the campaign process that are used in health communication.
LO04 Uses and leads the media in activities of health communications in an effective way.
LO05 Analyzes the ethical problems in the field of health communication.
LO06 Develops and implements interpersonal communication skills in health communication.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has knowledge about the concepts and professional rules related to the profession and field of journalism.
PLO02 Bilgi - Kuramsal, Olgusal Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. 3
PLO03 Bilgi - Kuramsal, Olgusal Understands theories, models and approaches related to media and communication systems.
PLO04 Bilgi - Kuramsal, Olgusal Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. 3
PLO05 Beceriler - Bilişsel, Uygulamalı Conducts scientific research in the field of social and human sciences, especially communication and media. 3
PLO06 Beceriler - Bilişsel, Uygulamalı Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems.
PLO07 Beceriler - Bilişsel, Uygulamalı Produces written, visual and audio content for traditional and digital journalism/media environments. 4
PLO08 Beceriler - Bilişsel, Uygulamalı Synthesizes the concepts/fields of society, culture and communication. 4
PLO09 Beceriler - Bilişsel, Uygulamalı Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. 3
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works individually and collectively in professional life.
PLO11 Yetkinlikler - Öğrenme Yetkinliği Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği To be aware of media literacy and evaluate traditional and digital media content with critical approaches.
PLO13 Yetkinlikler - Öğrenme Yetkinliği To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. 4
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Follows cultural, artistic and scientific activities related to the field.
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Produces solutions to problems in the functioning of journalism/media organizations.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Is competent in new generation journalism types and practices. 3
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations.
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Pay attention to work and worker safety within the framework of laws and regulations. 3


Week Plan

Week Topic Preparation Methods
1 Introduction to Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
2 What is Health Communication, Its features and field of activity. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
3 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
4 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
5 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
6 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
7 Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
8 Mid-Term Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. Reading of literature Öğretim Yöntemleri:
Soru-Cevap, Tartışma, Anlatım, Beyin Fırtınası
10 Health Communication and Social Marketing. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
11 Health Communication and Crisis Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
12 Health Communication and Defending in Media. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
13 Health Communication and Media: Health Literate, Critical Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
14 Health Communication and Ethics. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
15 Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
16 Term Exams Taught course subjects Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Taught course subjects Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 109
Total Workload / 25 (h) 4,36
ECTS 4 ECTS

Update Time: 24.06.2024 12:09