GZS430 HEALTH COMMUNICATION STRATEGIES

4 ECTS - 1-2 Duration (T+A)- 8. Semester- 2 National Credit

Information

Code GZS430
Name HEALTH COMMUNICATION STRATEGIES
Term 2024-2025 Academic Year
Semester 8. Semester
Duration (T+A) 1-2 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN
Course Instructor
1 2
Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN (A Group) (Ins. in Charge)


Course Goal / Objective

The course aims to teach the implementation fields and forms of health communication. It aims to transfer the planning, implementing, and evaluating interpersonal and mass communication activities on health information, and planning, preparing, and implementing the tools and methods to the students.

Course Content

Media and Health Communication, Public Relations and Health Communication, Advertisements and Health Communication, New Communication Technologies and Health Communication, Crisis Communication and Health Communication, Interpersonal Communication and Health Communication, Preparing the Materials for Practise will be discussed and a project will be prepared.

Course Precondition

None

Resources

Case studies related to the subject.

Notes

Electronic resources on the subject.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Examines and interpreting the health communication.
LO02 Identifies and managing the tools and methods that are used in health communication.
LO03 Realizes, designing and implementing the campaign process that is used in health communication.
LO04 Uses and leading the media in activities of health communications in an effective way.
LO05 Develops and implementing interpersonal communication skills in health communication.
LO06 Prepares the communication projects for health communication and managing them in the field of activity.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has knowledge about the concepts and professional rules related to the profession and field of journalism.
PLO02 Bilgi - Kuramsal, Olgusal Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. 3
PLO03 Bilgi - Kuramsal, Olgusal Understands theories, models and approaches related to media and communication systems.
PLO04 Bilgi - Kuramsal, Olgusal Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. 3
PLO05 Beceriler - Bilişsel, Uygulamalı Conducts scientific research in the field of social and human sciences, especially communication and media. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems.
PLO07 Beceriler - Bilişsel, Uygulamalı Produces written, visual and audio content for traditional and digital journalism/media environments. 4
PLO08 Beceriler - Bilişsel, Uygulamalı Synthesizes the concepts/fields of society, culture and communication. 3
PLO09 Beceriler - Bilişsel, Uygulamalı Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. 3
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Works individually and collectively in professional life.
PLO11 Yetkinlikler - Öğrenme Yetkinliği Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. 3
PLO12 Yetkinlikler - Öğrenme Yetkinliği To be aware of media literacy and evaluate traditional and digital media content with critical approaches.
PLO13 Yetkinlikler - Öğrenme Yetkinliği To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Follows cultural, artistic and scientific activities related to the field. 3
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Produces solutions to problems in the functioning of journalism/media organizations.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Is competent in new generation journalism types and practices. 3
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations.
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Pay attention to work and worker safety within the framework of laws and regulations. 3


Week Plan

Week Topic Preparation Methods
1 Introduction to Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası
2 Media and Health Communication. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
3 Public Relations and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
4 Advertisement and Health Communication.Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Örnek Olay, Beyin Fırtınası
5 Social Marketing and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
6 New Communication Technologies and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
7 Crisis Communication and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
8 Mid-Term Exam Taught course subjects Ölçme Yöntemleri:
Proje / Tasarım
9 Interpersonal Communication and Health Communication. Analyzing the case studies. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Proje Temelli Öğrenme , Örnek Olay
10 Preparing the Materials for Practise in Health Communication Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay, Alıştırma ve Uygulama
11 Preparing of Campaign 1 Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
12 Preparing of Campaign 2 Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Grup Çalışması, Proje Temelli Öğrenme
13 Preparing of Campaign 3 Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
14 Project Presentation Project assignment Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Grup Çalışması, Beyin Fırtınası, Proje Temelli Öğrenme
15 General Review about Health Communication Implementations. General Evaluation of the Term Projects. Reading of literature Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası, Örnek Olay
16 Term Exams Taught course subjects Ölçme Yöntemleri:
Proje / Tasarım
17 Term Exams Taught course subjects Ölçme Yöntemleri:
Proje / Tasarım


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 1 2 2
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 18 18
Total Workload (Hour) 111
Total Workload / 25 (h) 4,44
ECTS 4 ECTS

Update Time: 24.06.2024 12:07