TÜRKÇE
ENGLISH
Information
| Code | GRA206 |
| Name | Advertising Photography |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. DERVİŞ İLKER GÜL |
| Course Instructor |
Öğr. Gör. DERVİŞ İLKER GÜL
(A Group)
(Ins. in Charge)
Öğr. Gör. DERVİŞ İLKER GÜL (B Group) (Ins. in Charge) |
Course Goal / Objective
The purpose of this course, students gain professional experience in different areas to provide advertising photography, photographic studies is to train students the ability to use effectively in graphic design applications.
Course Content
Advertising Photography analysis, Professional Shooting Techniques, Lighting Principles, The use of artificial and natural light, White Balance, Perspective Control lenses, Virtual Tour Photography, After shooting Image Processing Techniques, Panoramic Photography, Advanced image processing techniques,
Course Precondition
None
Resources
Adobe Photoshop CS5 for Photographers, A professional image editors guide to the creative use of Photoshop for the Macintosh and PC, Martin Evening Fundamentals of Creative Photography, David Prakel, Literature Publishing, Academic Foundations Series, Creative Advertising, Ideas and Techniques from the Worlds Best Campaigns Mario Pricken Thames and Hudson Paperback - May 26, 2008 ASMP Professional Business Practices in Photography, American Society of Media Photographers, Allworth Press, 7th edition, 2008, Urper, Osman. Advertising Photography in the Age of Digital Technology, Say Yayınları2012, İstanbul,
Notes
Adobe Photoshop CS5 for Photographers, A professional image editors guide to the creative use of Photoshop for the Macintosh and PC, Martin Evening Fundamentals of Creative Photography, David Prakel, Literature Publishing, Academic Foundations Series, Creative Advertising, Ideas and Techniques from the Worlds Best Campaigns Mario Pricken Thames and Hudson Paperback - May 26, 2008 ASMP Professional Business Practices in Photography, American Society of Media Photographers, Allworth Press, 7th edition, 2008, Urper, Osman. Advertising Photography in the Age of Digital Technology, Say Yayınları2012, İstanbul,
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Outdoor photography and filming techniques to recognize the studio environment. |
| LO02 | Photo interpret the principles of design |
| LO03 | To apply technical knowledge of portraits and fashion photography. |
| LO04 | Dominant color adjustment and retouching techniques may be effective |
| LO05 | Contrasts show pictures taken in a studio setting or outdoors. |
| LO06 | Be able to create topics and practical issues in a photo shooting. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | 2 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | 1 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | 5 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | 2 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 2 | Creative Lighting Techniques: Artificial and natural light | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 3 | Project 1: Creative Lighting Techniques Portrait Photography - Application | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma, Proje Temelli Öğrenme |
| 4 | Project1: Continue to Portrait Photography project with Creative Lighting Techniques - Application | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 5 | Project 2 Product Shooting with Creative Lighting Techniques | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma |
| 6 | Project 2 Continuing Product Shooting with Creative Lighting Techniques | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 7 | Project 3: Introduction to Fashion Photography, Project Selection | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama, Gösterip Yaptırma |
| 8 | Mid-Term Review | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 9 | Project 3: Fashion Photography | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 10 | Project 3: Continuation of Fashion Photography | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 11 | Project 4: Photographic Magazine Cover: Project Proposals | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 12 | Project 4: Photographic Magazine Cover: Project Practice | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 13 | Project 5: Layout Study | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 14 | Project 5: Continue Layout Work | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 15 | Project 5: Evaluation of Layout Studies | Case Study Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 16 | Term Exams | Case Study Research | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Case Study Research | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 4 | 56 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 108 | ||
| Total Workload / 25 (h) | 4,32 | ||
| ECTS | 4 ECTS | ||