TÜRKÇE
ENGLISH
Information
| Code | GRS327 |
| Name | Graphic Expression and Communication 1 |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi OYA AYGÜN |
| Course Instructor |
Dr. Öğr. Üyesi OYA AYGÜN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
In this period when visual communication is constantly changing its form and continuing its existence in new environments, the field of graphic design needs to adapt to this change. Within the scope of the course, it is aimed to examine this change in terms of both technology and form-content relationship and to examine the change and development created by interdisciplinary interaction in the field of graphic design.
Course Content
Communication and new environments in visual communication. Technological changes in graphic design. The effects of different disciplines on the field. Communication trends and their effects on graphic design. Examining and researching the field of graphic design in every aspect. It consists of academic studies such as problem-solution presentation and graphic design application in order to identify, examine, discuss and develop solution suggestions for the problems of visual communication.
Course Precondition
None
Resources
Lester, P.M. (2006). Visual Communication with Infotrac, Images With Messages. Belmont, Thomson Higher Education. Jamieson, G.H. (2007). Visual Communication, More Than Meets the Eye. Chicago, The University of Chicago Press. Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Berger, J. (2007). Görme Biçimleri. İstanbul, Metis Yayınları Arnheim, R. (2007). Görsel Düşünme. İstanbul, Metis Yayınları Williams, R., Newton, J., (2009). Visual Communication, Integrating Media, Art, And Science. Taylor and Francis. Grafik Tasarım Kuramı (2012)H. Armstrong (Mehmet Emin Uslu Çev.) İstanbul, Espas yayınları. Armstrong, H. (t.y. ). Grafik Tasarım. İstanbul, Espas Sanat Kuram Yayınları Fisk, P. (2010). Yaratıcı Deha. MediaCat Yayınları, İstanbul. Twemlow, A. (2008). Grafik Tasarım ne içindir, İstanbul, Yem Yayın.
Notes
Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. İstanbul, İnkılap Kitabevi. Harris, P., Ambrose, G. (2009). The Fundamentals of Graphic Design. AVA Publishing. Teker, U. (2009). Grafik Tasarım ve Reklam. İstanbul, Yorum Sanat Yayınevi.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehending the analysis of the changing meanings of graphic design, communication design, visual communication design concepts in the contemporary world. |
| LO02 | Theoretical research of the fields that constitute the content of the concept of communication design. |
| LO03 | Basic concepts of visual communication, which is a relatively more effective way of written and auditory communication, Researching new media applications at national and international level in print and digital media that constitute the fields of communication design. |
| LO04 | Researching and teaching the theories in this field and making application studies. |
| LO05 | It is aimed that the student will be able to perceive and interpret the forms of visual communication correctly within the framework of the factors affecting and directing the visual perception, the principles of perception, forms of visual communication, indicators, the effects of physical conditions on communication. |
| LO06 | To identify problems encountered in graphic design applications and experiences, to develop solutions. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | 5 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | 4 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 4 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | 5 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | 5 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Giving information about the course and the semester plan, reporting the resources | Sample review, Research | Öğretim Yöntemleri: Anlatım |
| 2 | Communication, Communication forms, Communication media, New media | Sample review, Research | Öğretim Yöntemleri: Soru-Cevap, Beyin Fırtınası |
| 3 | Discussion of visual culture and communication concepts | Sample review, Research | Öğretim Yöntemleri: Beyin Fırtınası, Anlatım |
| 4 | Visual communication, Communication design and Graphic design | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 5 | Class discussion on the given readings | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 6 | Effects of technological developments on Graphic Design | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 7 | Interaction of graphic design with other disciplines | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 8 | Mid-Term Exam | Midterm Review | Ölçme Yöntemleri: Ödev |
| 9 | Form production methods and types | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 10 | Design and Creativity, Skill, Aptitude | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 11 | Conceptualization, Conceptualization | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 12 | Classroom discussion on image, symbol and meaning relations | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Abstraction, deformation and stylization | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 14 | Basic design principles and elements | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 15 | Graphic Design product creation processes and stages | Sample review, Research | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 16 | Term Exams | Final Exam | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Final Exam | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||