BPP262 Social Media

3 ECTS - 2-0 Duration (T+A)- 4. Semester- 2 National Credit

Information

Code BPP262
Name Social Media
Term 2024-2025 Academic Year
Semester 4. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. BEKİR YİĞİT YILDIZ
Course Instructor
1


Course Goal / Objective

This course aims to provide the student with information about the rapidly developing Social Media and the use of social media.

Course Content

It covers the emergence, development and basic concepts of social media, consumer markets and marketing, evaluating the effectiveness of social media campaigns, social media marketing and social media security.

Course Precondition

there are no prerequisites

Resources

Özata F.Z.(Ed.) (2013). Sosyal Medya. Eskişehir. Anadolu Üniversitesi Yayını No: 2877, Açıköğretim Fakültesi Yaynın No: 1834.

Notes

Özata F.Z.(Ed.) (2013). Sosyal Medya. Eskişehir. Anadolu Üniversitesi Yayını No: 2877, Açıköğretim Fakültesi Yaynın No: 1834.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain the emergence, development and basic concepts of social media.
LO02 Describe how social media is changing consumer markets and marketing
LO03 Identify the elements of the social media plan
LO04 Explain different social media tools and their uses for marketing and public relations purposes.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal explains the basic and scientific concepts related to computer technologies.
PLO02 Bilgi - Kuramsal, Olgusal Explains the hardware structures and the functions and functions of the electronic circuit elements that make up these hardware structures
PLO03 Bilgi - Kuramsal, Olgusal Uses basic concepts in the field of computer technologies and Office programs and various package programs
PLO04 Bilgi - Kuramsal, Olgusal He/She has the ability to apply and solve problems in the field of computer programming by developing algorithms with software languages and utilities.
PLO05 Bilgi - Kuramsal, Olgusal Explain the basic concepts of computer hardware structures, make simple software installations and various hardware configurations,
PLO06 Bilgi - Kuramsal, Olgusal designs basic database systems and database programs.
PLO07 Bilgi - Kuramsal, Olgusal Uses basic graphic and animation programs used to design interfaces on web pages
PLO08 Bilgi - Kuramsal, Olgusal Explains and designs network systems, their types and makes simple installation examples.
PLO09 Bilgi - Kuramsal, Olgusal Knows and uses internet technologies and develops server-side internet applications.
PLO10 Bilgi - Kuramsal, Olgusal Knows various computer programming languages ​​(Delphi, Visual Basic, C++ etc.).
PLO11 Bilgi - Kuramsal, Olgusal He/she can carry out and conclude a basic study related to his/her field independently or in disciplined teams
PLO12 Bilgi - Kuramsal, Olgusal Perceives and uses new technologies in the field with the necessity of lifelong learning 4
PLO13 Bilgi - Kuramsal, Olgusal He/She knows a foreign language (professional foreign language) at A2 level, sufficient for the applications in her field.
PLO14 Bilgi - Kuramsal, Olgusal Able to communicate verbally and in writing by using Turkish effectively. Asks questions, makes observations, thinks critically and constructively, abides by the principles of academic honesty, is entrepreneurial. 5
PLO15 Bilgi - Kuramsal, Olgusal Shares designs and applications related to computer technologies with colleagues, can clearly explain this information to other people
PLO16 Bilgi - Kuramsal, Olgusal She/He is conscious and knowledgeable about Atatürk's Principles and the History of the Revolution.
PLO17 Bilgi - Kuramsal, Olgusal It is aware of occupational health and safety, environment and ethical values within the framework of global and social values.


Week Plan

Week Topic Preparation Methods
1 Course Introduction no preparation needed Öğretim Yöntemleri:
Soru-Cevap
2 Social Media and Definition no preparation required Öğretim Yöntemleri:
Tartışma
3 Development of Social Media no preparation required Öğretim Yöntemleri:
Tartışma
4 Sosyal Medya no preparation required Öğretim Yöntemleri:
Tartışma
5 Social Media and Marketing no preparation required Öğretim Yöntemleri:
Tartışma
6 Social Media Platforms no preparation required Öğretim Yöntemleri:
Tartışma
7 topic repetition repetition of previous lessons Öğretim Yöntemleri:
Soru-Cevap
8 Mid-Term Exam general repetition Ölçme Yöntemleri:
Yazılı Sınav
9 Basic principles of marketing no preparation required Öğretim Yöntemleri:
Tartışma
10 Marketing with Social Media Platforms no preparation required Öğretim Yöntemleri:
Tartışma
11 Public Relations in Social Media no preparation required Öğretim Yöntemleri:
Tartışma
12 Measurement and Analysis no preparation required Öğretim Yöntemleri:
Tartışma
13 Measurement and Analysis in Social Media no preperation required Öğretim Yöntemleri:
Tartışma
14 Social Media safety no preparation required Öğretim Yöntemleri:
Tartışma
15 General repetition no preparation required Öğretim Yöntemleri:
Soru-Cevap
16 Term Exams topic repetition Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams topic repetition Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 7 7
Final Exam 1 10 10
Total Workload (Hour) 73
Total Workload / 25 (h) 2,92
ECTS 3 ECTS

Update Time: 14.05.2024 02:34