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Information
| Code | YLY220 |
| Name | Brand and Communication Design |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ERBİL RADAVUŞ |
| Course Instructor |
Öğr. Gör. Ali GÖRGÜN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
In this course; It is aimed to examine and learn general information about subjects such as communication and brand concepts, advertising and campaign creation process, brand communication and design, brand and visual communication, corporate identity, creative thinking and brand communication practices, and develop the skills of making applications.
Course Content
This course covers Brand, brand strategies, marketing, communication, campaign, advertising and advertising strategies.
Course Precondition
none
Resources
Hatun Boztepe Taşkıran, Brand Communication and Digital Strategies, DER Publications, 2020.
Notes
Evrim Derinözlü, Luxury Brand Communication, Academician publishing house, 2020.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | It works within a given concept and its limitations. |
| LO02 | Behaving in accordance with current laws and regulations and takes ethical responsibility. |
| LO03 | Think critically about brand and communication issues. |
| LO04 | Know Brand and Brand Management Concepts |
| LO05 | Distinguish the difference between product and brand |
| LO06 | Establishes a relationship between the historical, social and economic conditions of the brand and product, and the art and design processes |
| LO07 | Makes advertisement analysis by establishing the advertisement brand relationship. |
| LO08 | Makes visual and critical literacy. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines theoretical and applied information about local governments. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Lists problem solving methods and techniques related to the field. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains topics such as management concepts and functions and the manager's job and characteristics. | 3 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Evaluates the accuracy and up-to-dateness of the information related to the field. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to identify, define and solve problems related to the field. | |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Examines the events and facts related to the field with scientific methods and techniques by using the theoretical and applied knowledge gained. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Interprets the data obtained about the field. | 3 |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Offers solutions to the problems encountered in the field. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to work individually and in groups related to his/her field. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains Atatürk's Principles and History of Revolution. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Become inquisitive and enquiring. | 5 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gain awareness of lifelong learning. | 5 |
| PLO13 | Beceriler - Bilişsel, Uygulamalı | Have a good ability to use Turkish. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Expresses his/her thoughts in writing and orally in line with the basic knowledge he/she has on issues related to local governments. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have sufficient foreign language knowledge in the field. | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Uses the software and hardware required by the field. | 4 |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Retains the overall benefit of society under the authority of elected political representatives. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Will have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection and ethics. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing Communication, communication plan general framework | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım |
| 2 | Integrated marketing communications. Brand and brand strategies | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | Objectives of marketing communication and communication budget | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Media planning, advertising and advertising research | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Public relations, sales, promotion, sponsorship | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Direct marketing, international communication | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Advertising standards | Reviewing lecture notes | Öğretim Yöntemleri: Soru-Cevap |
| 8 | Mid-Term Exam | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Visual and critical literacy | Reviewing lecture notes | Öğretim Yöntemleri: Soru-Cevap |
| 10 | Advertising analysis methods, Semiotic analysis | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Advertising-culture relationship and consumer society | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 12 | Meaning in ads | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Globalization and consumption culture | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Advertising-brand relationship | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Ad analysis | Reviewing lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | exam preparation | Ölçme Yöntemleri: Sözlü Sınav |
| 17 | Term Exams | exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||