TÜRKÇE
ENGLISH
Information
| Code | SRP125 |
| Name | General Economy And Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 1. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. EBRU KARNEZ |
| Course Instructor |
Öğr. Gör.Dr. EBRU KARNEZ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to agricultural economics, characteristics of agricultural production, agricultural production economics, basic characteristics, market, decision units in marketing, marketing mix, marketing channels and marketing performance indicators
Course Content
Telling about economy definition, basic concepts, price and production theory, production costs, production factors and use of pricing, production function, diminishing yield law, price theory, supply and demand function, elasticity, price formation, the most cost-effective production of short-and long-term costs curves, the sign of Agricultural Economics, agricultural production characteristics, agricultural production economics, and basic properties, agricultural policy, market, market volumes in the decision, Trade Integration.
Course Precondition
None
Resources
Lecturer notes
Notes
Lecturer notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehension of consumer market and consumer behavior |
| LO02 | Comprehension of marketing management concept |
| LO03 | Comprehension of marketing definition |
| LO04 | Comprehension the history of the agricultural economy |
| LO05 | Comprehension the definition of the agriculture economy |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the cover materials and construction techniques used in greenhouse cultivation. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the importance of global warming for Türkiye and the world, the impact of climate change on agriculture. | 4 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Grows vegetables and ornamental plants in greenhouses and outdoors, uses appropriate methods and techniques in the care, production, reproduction and harvesting of plants. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains the importance of agricultural mechanization in plant cultivation and the characteristics of the tools used. | 3 |
| PLO05 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Knows sufficient communication and information technologies for the field of agriculture and uses them effectively. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Recognizes diseases, pests and weeds in vegetables and ornamental plants, and uses appropriate methods and techniques to control them. | |
| PLO07 | Bilgi - Kuramsal, Olgusal | Defines basic ecological concepts and ecological factors, explains the effects of agricultural activities on ecology and the environment. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Lists professional activities related to his/her field that he/she can participate in, can produce solutions when faced with unforeseen situations, and has the ability to work in a team and independently. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | Explains metabolic activities in plants, plant physiology and plant systematics. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains soil properties, soil formation and soil analysis methods. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | Defines basic concepts and principles on economics, explains the place and importance of the agricultural sector in the Turkish economy. | 5 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Uses the micro and macro nutrients necessary for the growth of plants, and acquires the ability to produce with correct, balanced nutrition and fertilization. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Has the ability to grow plants with soilless farming methods using soilless culture media. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Learns the importance of storage, the necessary conditions for storing harvested products and their effects on the quality of supply. | |
| PLO15 | Bilgi - Kuramsal, Olgusal | Defines the concepts of certified seed and hybrid seed and indicates the issues to be considered in seed growing. | |
| PLO16 | Beceriler - Bilişsel, Uygulamalı | Explains the basic concepts, characteristics and organic vegetable growing methods of organic agriculture and uses appropriate methods and techniques. | |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Knows occupational safety rules in agricultural activities, basic OHS risks and hazard prevention methods, and has environmental awareness. | |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Evaluates the information she learned about Ataturk's principles and the history of the revolution | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Evaluates languages in terms of language and its importance, the birth of languages, their spread and structure. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | Has knowledge about tense sentences, auxiliary verbs, prepositions and knows the English equivalents of professional terms. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of the economy | Reading related notes | |
| 2 | Understanding of marketing definition | Reading related notes | |
| 3 | Understanding of micro and macro factors affecting marketing | Reading related notes, an overview | |
| 4 | Learning the properties of strategic business planning | Reading related notes, an overview | |
| 5 | Importance of the properties of strategic business planning | Reading related notes, an overview | |
| 6 | Agricultural marketing research concept | Reading related notes, an overview, exam preparation | |
| 7 | The operation of marketing information system in agricultural enterprises | Reading related notes, an overview, exam preparation | |
| 8 | Mid-Term Exam | Mid-Term Exam | |
| 9 | Learning agricultural data collection methods | Reading related notes, an overview, discussion of exam questions' answers | |
| 10 | Learning of market segmentation criteria and understanding of target market setting and selection | Reading related notes, an overview | |
| 11 | Product concept, determination of product types | Reading related notes, an overview | |
| 12 | Learning product strategies in agricultural marketing | Reading related notes, an overview | |
| 13 | Importance of the product strategies in agricultural marketing | Reading related notes, an overview | |
| 14 | Learning product mix, new product, product life cycle, brand and packaging concepts | Reading related notes, an overview | |
| 15 | Price concept, learning the factors affecting pricing and pricing objectives | Reading related notes, an overview, exam preparation | |
| 16 | Term Exams | Term Exams | |
| 17 | Term Exams | Term exams |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||