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Information
| Code | BAC402 |
| Name | Strategic Management |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. AYŞE İPEK KOCA BALLI |
| Course Instructor |
1 2 |
Course Goal / Objective
This course has threefold aims: First to introduce the students the concepts and terminology of strategic management process. Second, help students with methods and processes of strategy formulation. The final aim is to provide students with tools of strategy making.
Course Content
This course covers the topics of strategy, strategic management, external environment, internal environment, mission, vision and business strategies at various levels.
Course Precondition
The course has no prerequisites.
Resources
İşletmelerde Stratejik Yönetim, H. Ülgen , S. K. Mirze, Beta Yayınları Stratejik Yönetim, McGraw Hill, John A. Pearce, Richard B. Robinson, Nobel Akademik Yayıncılık
Notes
Stratejik Yönetim, John A. Pearce, Richard B. Robinson, NOBEL AKADEMİK YAYINCILIK
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Develop capacity to think strategically |
| LO02 | Define company mission, vision and goals and show how these are connected |
| LO03 | Perform an external analysis of the company through variety of approaches |
| LO04 | Define basic strategies in a business |
| LO05 | Define the corporate strategies used in businesses. |
| LO06 | Explain competitive strategies. |
| LO07 | Develop knowledge of international market entry strategies |
| LO08 | Analyze business problems that require strategic decision |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Strategic management process | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | External analysis | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Internal analysis | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Environmental factors | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Strategic orientation | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Basic strategies and subgroups | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Preparation to exam | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Corporate level strategies | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Rekabet stratejileri | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Department strategies | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Strategy implementing techniques | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Strategic evaluation and control | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Corporate governance | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Implementing strategies across industries and countries | Reading related chapter | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Preparation to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparation to exam | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 6 | 6 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||