TÜRKÇE
ENGLISH
Information
| Code | BAC426 |
| Name | Retailing |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry.
Course Content
This course consists of the sucjects related to marketing management process in retail businesses.
Course Precondition
No prerequisite
Resources
International Retailing, Fatma DEMİRCİ OREL, Detay Publishing, Ankara, 2010.
Notes
Retail Management Fundamentals, Kenan Aydın, Nobel Academic Publishing, Ankara, 2013.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the current theoretical and practical infrastructure of the retail industry. |
| LO02 | Explain the ways of rational decision making, analysis and evaluation of analysis results in retail management. |
| LO03 | Defines retail business types and management. |
| LO04 | Explains the distribution channels and the management of these channels in the retail sector. |
| LO05 | Explains channel retailing and trends in retailing. |
| LO06 | Specifies the concept of e-Retailing, its scope and business models. |
| LO07 | Explains the digital consumer, the services to be offered and e-customer relationship management. |
| LO08 | Specifies e-shop design, security and payment systems. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | 1 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | 1 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 5 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Concept of Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Definition and Scope of International Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Types of International Retailers | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Global Procurement and Internationalization | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Supply Chain Management in International Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Logistics Process in International Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Marketing Environment in International Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Technologies in International Retail Supply Chains | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | International Market Entry Strategies in Retailing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | International Retail Marketing | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Physical Planning, Atmosphere and Visual Presentation of Retail Businesses | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | International Retailers and Expansion Trends | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | International Retail Market Structures and Retailing Activities | Reading related parts from required materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparing for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||