TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | SBG250 |
| Name | Personal Image and Appearance |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | GC General Culture Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. ZÜLEYHA ORAK |
| Course Instructor |
Öğr. Gör. ZÜLEYHA ORAK
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to enable individuals and institutions to understand the importance of personal and corporate image in the process of creating a successful image. By learning the basic elements of personal image, students will learn to effectively use factors such as appearance, body language, communication style and professional stance. Additionally, by understanding the role of corporate image in the branding process, they will be able to evaluate how personal image should be in harmony with corporate identity. At the end of the course, students will be aware of how to create a strong and effective image in both their individual and professional lives and will have the skills to express themselves in the best way.
Course Content
To provide students with a perspective on image formation, the relationships between image and reality, and the management of these relationships; Branding stages and image management, the concept of trust will be examined and the issues of "reputation" and protection of reputation will also be touched upon. It aims to provide students with the strategic knowledge necessary for brand structuring by evaluating the brand concept more broadly. Personal Image is a kind of dynamic verification of a person's nature, culture, structure.
Course Precondition
None
Resources
1)Bulduklu, Y. (2015). Image Management: Approaches, Tactics, Strategies. Literaturk Academia. 2)Goffman, E. (1959). The Presentation of Self in Everyday Life. New York, Doubleday. 3)Tiffany, D. L. (2012). Personal Branding for Dummies. Wiley Publishing. 4)Solomon, M. R. (2015). Consumer Behavior: Buying, Having, and Being. PearsonEducation. 5)Schlenker, B. R. (2003). Self-presentation: Managing Impressions of the Self. Handbook of Self and Identity, 533-549.
Notes
1) “The Role of Personal Appearance in First Impressions” – Journal of Social Psychology. 2) Master's and doctoral theses written on personal image and social interaction. 3)Presentations and reports of the International Personal Image and Appearance Conference. 4) Instructional videos on personal image management (YouTube, Vimeo).
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the importance of the concept of image for an institution. |
| LO02 | Defines the basic elements of personal image. |
| LO03 | Analyzes the effects of personal image on the individual and her environment. |
| LO04 | Evaluates the relationship between corporate image and personal image. |
| LO05 | Explain the role of personal image in branding. |
| LO06 | Analyzes corporate image management processes. |
| LO07 | Compares image management strategies in different sectors. |
| LO08 | Applies personal and corporate image development techniques. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic facts and concepts in the field. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains the legal regulations, professional standards and practices in the field. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Explains the processes and processes of providing services in the field. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explain professional ethics and employee responsibilities. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Recognizes the physical environment, tools, equipment and technologies related to the field. | |
| PLO06 | Yetkinlikler - Alana Özgü Yetkinlik | Conducts regular health, safety and risk assessments in the field. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Performs work in the field within the framework of applicable laws and professional standards. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Acts with the awareness of social, scientific, cultural and professional ethical values. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works independently while performing the procedures, practices and profession in the field. | 1 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works as a team member in companies serving in the field. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Acts as a manager in companies serving in the field. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Follows the innovations and applications in the field. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Updates her knowledge, skills and competencies in her field and improves herself personally and professionally. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes effective interpersonal and intercultural communication. | 1 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presents the reports/projects/activities he/she has prepared in his/her field in various ways. | 1 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Applies ethical values related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Takes human health, social and natural environment into account while performing operations in its field. | 1 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Takes care of personal care, cleanliness, clothing and appearance. | 5 |
| PLO19 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Communicates at a basic level in a foreign language. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Personal care | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | The importance and types of Personal Care | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Hair care | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 4 | Skin care | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösterip Yaptırma |
| 5 | Make-up | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösterip Yaptırma |
| 6 | Nutrition and Staying in Shape | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Beyin Fırtınası |
| 7 | Body Language and Image Management | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Rol Oynama |
| 8 | Mid-Term Exam | Repetition of all topics covered | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Things to Know in Successful Communication and Elements of Body Language | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Gösteri, Beyin Fırtınası |
| 10 | Things to Consider When Creating an Image | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri, Beyin Fırtınası |
| 11 | Classification of Image | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri, Benzetim |
| 12 | Features of men's and women's clothing | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama, Beyin Fırtınası |
| 13 | Protocol and Etiquette | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri, Beyin Fırtınası |
| 14 | The importance of first impressions in Image Management | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Örnek Olay, Beyin Fırtınası |
| 15 | Uniform Rules in Teams | Obtaining information about the subject from various sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Rol Oynama, Beyin Fırtınası |
| 16 | Term Exams | Reviewing the information of the entire period | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reviewing the information of the entire period | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 10 | 10 |
| Final Exam | 1 | 10 | 10 |
| Total Workload (Hour) | 76 | ||
| Total Workload / 25 (h) | 3,04 | ||
| ECTS | 3 ECTS | ||