AIS329 Social Media Management

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code AIS329
Name Social Media Management
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Label E Elective
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MUZAFFER SÜMBÜL
Course Instructor Dr. Öğr. Üyesi BATU ANADOLU (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of the course is to give students a general overview of new media marketing through real-life case studies. The course covers the basic characteristics and concepts of new media marketing, specifically social media marketing and e-mail marketing.

Course Content

Defining customer journey, creating customer persona, determining marketing objective and KPI, marketing in social media (specifically Facebook and Instagram), e-mail marketing and crisis management are some of the topics which the course covers. Furthermore, students will learn how to build social media strategy and tactical plan for a selected brand and how to create, publish and manage social media posts for selected social media channels.

Course Precondition

No prerequisite

Resources

Schaffer, Neal (2013). Maximize Your Social. New Jersey: John Wiley & Sons. Bölüm 1, 2, 3 ve 4 (ss: 5-33)

Notes

Manovich, L. (1999). New Media: A User’s Guide / How Media Become New Media. http://manovich.net/content/04-projects/026-new-media-a-user-s-guide/23_article_1999.pdf


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Classifies social media tools and platforms.
LO02 Designs marketing strategies and tactics for different social media platforms.
LO03 Develops content for a specific social media platform.
LO04 Develops effective social media marketing campaigns.
LO05 Analyzes the results of social media marketing campaigns.
LO06 Plans social media tools and platforms effectively.
LO07 Defines crisis management in social media.
LO08 Compares examples of crisis management in social media.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Defines advanced theoretical and practical knowledge supported by research methods and techniques and other sources in the field of radio, television and cinema.
PLO02 Bilgi - Kuramsal, Olgusal Graduates know the basic concepts of the field of communication. 5
PLO03 Bilgi - Kuramsal, Olgusal Graduates recall knowledge of program production and management related to audio and visual broadcasting. 3
PLO04 Beceriler - Bilişsel, Uygulamalı Graduates design various types of scripts and programs that can be used in cinema, television and radio sectors.
PLO05 Beceriler - Bilişsel, Uygulamalı Graduates interpret the field of radio, television and cinema within the framework of critical thinking.
PLO06 Beceriler - Bilişsel, Uygulamalı Graduates research different fields of social sciences by adapting them to their own field of specialization.
PLO07 Beceriler - Bilişsel, Uygulamalı Graduates explain basic information about program production and management related to audio and visual broadcasting. 5
PLO08 Beceriler - Bilişsel, Uygulamalı Graduates relate art, aesthetics, law and general culture knowledge about the field. 3
PLO09 Beceriler - Bilişsel, Uygulamalı Graduates use broadcasting and production technologies. 2
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Graduates work both individually and as a team in the field. 4
PLO11 Yetkinlikler - Öğrenme Yetkinliği Graduates adapt social problems at national and international level to professional studies.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Graduates gain the competence of using communication technologies, monitoring changes and continuous self-improvement. 3
PLO13 Yetkinlikler - İletişim ve Sosyal Yetkinlik Graduates participate in various social, cultural and artistic activities in the field.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Graduates carry out the tasks expected from him/her as a team member in the applications in his/her field with an interdisciplinary perspective. 3
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Graduates use information and communication technologies together with the computer software required by the field. 4
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Graduates produce visual and audio content with the scientific formation acquired. 5
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Graduates analyze a film, a script or a television program from a technical, aesthetic and ideological perspective.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Graduates are committed to ethical principles in their professional practice, free from prejudice and against discrimination.
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Graduates defend the universality of social and cultural rights, social justice awareness and cultural heritage.
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Graduates prepare working environments such as studio and set in accordance with quality management processes and occupational health/safety.


Week Plan

Week Topic Preparation Methods
1 Introduction of the course; emphasizing the importance of the course in the curriculum and its interaction with other courses, remembering the basic concepts of new media Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 A brief history of new media and social media Lecture notes Öğretim Yöntemleri:
Anlatım
3 Global digital media reports Digital 2020: Global Overview Report (We Are Social and Hootsuite) Öğretim Yöntemleri:
Anlatım, Örnek Olay
4 Customer journey and customer profile (persona) determination Schaffer, Neal (2013). Maximize Your Social. New Jersey: John Wiley and Sons. Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Developing social media strategy and tactics Schaffer, Neal (2013). Maximize Your Social. New Jersey: John Wiley and Sons. Öğretim Yöntemleri:
Anlatım
6 Examples of the best social media campaigns I Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Örnek Olay, Benzetim
7 Examples of the best social media campaigns II Lecture notes Öğretim Yöntemleri:
Anlatım, Örnek Olay, Benzetim
8 Mid-Term Exam Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Facebook Advertising Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Örnek Olay
10 Instagram advertising Lecture notes Öğretim Yöntemleri:
Anlatım, Örnek Olay, Tartışma
11 Budget in Facebook and Instagram Advertising Lecture notes Öğretim Yöntemleri:
Anlatım
12 Email advertising Lecture notes Öğretim Yöntemleri:
Anlatım, Örnek Olay
13 Crisis management in social media Lecture notes Öğretim Yöntemleri:
Anlatım, Örnek Olay, Beyin Fırtınası, Problem Çözme
14 evaluation of student projects Lecture notes Öğretim Yöntemleri:
Anlatım, Alıştırma ve Uygulama, Proje Temelli Öğrenme
15 Presentation and evaluation of student projects Lecture notes Öğretim Yöntemleri:
Tartışma, Gösteri, Proje Temelli Öğrenme
16 Term Exams Exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 28.02.2025 01:40