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Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| OFFICE TECHNOLOGIES AND DATA MANAGEMENT PR. | |
| Code | OVS209 |
| Name | Image and Reputation Management |
| Term | 2026-2027 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BİRSEN DAĞLI |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
To make students comprehend the concept of image management, which is one of the basic functions of public relations and advertising, in all aspects.
Course Content
In this course, the elements that form personal image in the context of interpersonal relationships, the importance of first impression, the importance of non-verbal communication in image management and personal image management are discussed at the cultural and intercultural level with examples from everyday life.
Course Precondition
none
Resources
Ayla Okay, Kurum Kimliği, İstanbul: Derin Yayınları, 7.b., 2013. Yasin Bulduklu, İmaj yönetimi Yaklaşımlar, Taktikler ve Stratejiler, Literatürk Academia, 2015. Ayla Okay & Aydemir Okay, Halkla İlişkiler Kavram Strateji ve Uygulamaları, İstanbul: Der Yayınları, 2012
Notes
Gülsüm Aydın – Corporate Reputation Management
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Categorizes at least 5 of the definitions for corporate image. |
| LO02 | Correctly explains at least 4 of the corporate image elements. |
| LO03 | Analyzes the concepts in the image formation stage. |
| LO04 | It compares the image desired by the institution with the image (image gap) formed in the target audiences. |
| LO05 | Explain the importance of media tools in the context of image creation and compare media tools in terms of their importance. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have basic knowledge and concepts about Office Technologies and Data Management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Knows problem solving methods and techniques related to Office Technologies and Data Management. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Performs applications with basic knowledge and concepts in the field of Office Technologies and Data Management. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Has the ability to use the theoretical and practical knowledge acquired in the field of Office Technologies and Data Management. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Explains and evaluates the basic knowledge and concepts on Office Technologies and Data Management. | |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Identifies problems by using basic knowledge and skills in their field. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Analyze problems and develop solutions in the area. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Explains designs and applications related to Office Technologies and Data Management to subordinates and superiors as necessary. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In the framework given at the basic level, you can function and take responsibility independently of the issues related to the field given to you. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic skills and knowledge of the area should be able to transfer effectively through written and oral communication. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge and skills to critically evaluate own learning and identify needs. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | By following the developments on the field of the profession,may point to a more advanced level. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | A1-A2-level Foreign Language(English) knows,can communicate in the foreign language relevant to the profession | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic computer operating systems,Office applications, and knows how to use the keyboard. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | In accordance with the rules of Turkish language,written and oral communication effectively may establish. | 5 |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have sufficient awareness about Ataturk´s principles and revolutions. | |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Professional, ethical, scientific and social values | 5 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Global and social values within the framework of occupational health,safety and environmental is aware of the value. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 2 | Personal Reputation and Career Management in Professional Life | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 3 | Non-Verbal Communication | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 4 | Perception Management and Psychological Foundations | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 5 | Verbal Communication and Rhetoric | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Power of Persuasion in Business | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 7 | The Importance of Image Management | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | study from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Reputation Management and Social Skills | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 10 | Social Code of Conduct and Protocol | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 11 | Media Relations | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 12 | Corporate Social Responsibility (CSR) | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 13 | Clothing Culture in Professional Life | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 14 | Examples of Successful Image Management | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Anlatım |
| 15 | Business Ethics | Must read the subject to be covered from the course materials | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 16 | Term Exams | study from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | study from the textbook | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 1 | 1 |
| Final Exam | 1 | 1 | 1 |
| Total Workload (Hour) | 58 | ||
| Total Workload / 25 (h) | 2,32 | ||
| ECTS | 2 ECTS | ||