TÜRKÇE
ENGLISH
Information
| Unit | KOZAN VOCATIONAL SCHOOL |
| OFFICE TECHNOLOGIES AND DATA MANAGEMENT PR. | |
| Code | OVS216 |
| Name | Social Media Management and Content Production |
| Term | 2026-2027 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. Mahir ATMIŞ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
This course covers social media concepts and platforms, target audience analysis, content creation, visual and video design, content planning, social media management tools, digital marketing strategies, engagement techniques, and performance analysis. Students gain practical experience by producing content and managing social media processes.
Course Content
The aim of this course is to enable students to gain the ability to strategically manage social media platforms and produce effective content suitable for target audiences. Students acquire professional skills in digital communication, brand management, and content planning, and learn to use social media tools effectively.
Course Precondition
none
Resources
Social media management and marketing strategies; Pelin Vardarlıer
Notes
Social Media Management in Corporate Communications; Korhan Mavnacıoğlu
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the fundamental features and purposes of social media platforms. |
| LO02 | Develops appropriate content strategies by conducting target audience analysis. |
| LO03 | Produces effective content in various formats (text, visual, video). |
| LO04 | Creates content plans and publishing schedules. |
| LO05 | Effectively uses social media management tools. |
| LO06 | Applies engagement enhancement and follower management strategies. |
| LO07 | Analyzes and reports social media performance. |
| LO08 | Manages brand communication and crisis management processes in digital environments. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have basic knowledge and concepts about Office Technologies and Data Management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Knows problem solving methods and techniques related to Office Technologies and Data Management. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Performs applications with basic knowledge and concepts in the field of Office Technologies and Data Management. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Has the ability to use the theoretical and practical knowledge acquired in the field of Office Technologies and Data Management. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Explains and evaluates the basic knowledge and concepts on Office Technologies and Data Management. | 4 |
| PLO06 | Yetkinlikler - Öğrenme Yetkinliği | Identifies problems by using basic knowledge and skills in their field. | |
| PLO07 | Yetkinlikler - Alana Özgü Yetkinlik | Analyze problems and develop solutions in the area. | |
| PLO08 | Bilgi - Kuramsal, Olgusal | Explains designs and applications related to Office Technologies and Data Management to subordinates and superiors as necessary. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In the framework given at the basic level, you can function and take responsibility independently of the issues related to the field given to you. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic skills and knowledge of the area should be able to transfer effectively through written and oral communication. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Knowledge and skills to critically evaluate own learning and identify needs. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | By following the developments on the field of the profession,may point to a more advanced level. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | A1-A2-level Foreign Language(English) knows,can communicate in the foreign language relevant to the profession | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Basic computer operating systems,Office applications, and knows how to use the keyboard. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | In accordance with the rules of Turkish language,written and oral communication effectively may establish. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have sufficient awareness about Ataturk´s principles and revolutions. | 5 |
| PLO17 | Beceriler - Bilişsel, Uygulamalı | Professional, ethical, scientific and social values | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Global and social values within the framework of occupational health,safety and environmental is aware of the value. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course introduction, introduction to social media | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 2 | Social media platforms and features | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 3 | Target audience analysis | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Content types and content creation | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 5 | Visual design tools (Canva, etc.) | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 6 | Video content creation | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 7 | Content planning and publishing schedule | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Grup Çalışması |
| 8 | Mid-Term Exam | Repetition of the topics included in the exam. | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Social media management tools | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 10 | Digital marketing and social media strategies | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Engagement enhancement methods | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 12 | Social media analytics and reporting | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 13 | Digital brand management and crisis management | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Project development and content creation (practice) | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 15 | Project presentations and overall evaluation | Read the course material to be processed. | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Tartışma |
| 16 | Term Exams | Repetition of the topics included in the exam. | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Repetition of the topics included in the exam. | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 2 | 8 | 16 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 1 | 1 |
| Final Exam | 1 | 1 | 1 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||