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Information
| Unit | FACULTY OF COMMUNICATION |
| COMMUNICATION SCIENCES PR. | |
| Code | AS453 |
| Name | Artificial Intelligence Technologies and Media |
| Term | 2026-2027 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 2-1 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2.5 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Kenan ATEŞGÖZ |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The objectives of this course are to provide students with an understanding of the current dimensions of AI-driven transformation in the media sector; to familiarize them with AI-mediated media practices, AI platforms, and their features; to ensure they master methodologies related to AI and media; and to evaluate the structural impacts of AI on the media sector.
Course Content
This involves assessing the impact of artificial intelligence technologies on the media sector, evaluating their outcomes, identifying the benefits of related developments in news production, consumption, and distribution processes, and understanding the positive and negative consequences resulting from these developments.
Course Precondition
There are no prerequisites for this course.
Resources
Carroll, N. (2021). Augmented Intelligence: An Actor-Network Theory Perspective. İçinde F. Rowe, R. El Amrani, M. Limayem (Editör). European Conference on Information Systems (ECIS 2021) Conference Proceedings (s. 1-17). Marrakech: Morocco. Caswell, D. (2023). AI and Journalism: What’s Next? Reuters Institute, https://reutersinstitute. politics.ox.ac.uk/news/ai-and-journalism-whats-next, (E.T.: Erişim 19.09.2023). Chowdhary, K. R. (2020). Fundamentals of Artificial Intelligence. New Delhi: Springer. Deuze, M. & Witschge, T. (2018). Beyond Journalism: Theorizing the Transformation of Journalism. Journalism, 19(2), 165-181. Dörr, K. N. ve Hollnbuchner, K. (2017), Ethical Challenges of Algorithmic Journalism. Digital Journalism, 5(4), 404-419. Erdem, B. K. (2021). Yapay Zekânın Medya ve Yayıncılık Alanına Etkisi. TRT Akademi, 6(13), 896-903.
Notes
Online Sources.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | It describes the current aspects of AI-driven transformation in the media. |
| LO02 | Explains AI-mediated media practices. |
| LO03 | Lists artificial intelligence platforms and their features. |
| LO04 | Distinguishes between methods related to artificial intelligence and media. |
| LO05 | It discusses the structural impacts of artificial intelligence on the media industry. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognizes the national and global communication systems, the basic concepts, theories and principles. | 5 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Students will be able to associate basic knowledge about the instrumental (Radio, Television, Cinema, Advertising, Public Relations, Journalism, Public Relations, Journalism, etc.) and objective (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.) fields of Social Communication. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Explains how communication works in all aspects of individual, group, mass, institution or different cultures. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Associates scientific knowledge and methods with technological innovations in the field. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | With an interdisciplinary perspective on the concept of communication; Sociology, History, Psychology, Linguistics, Political Science, Anthropology, etc. synthesises information from fields such as Communication Sciences. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | As a requirement of the ability to communicate effectively, as well as the ability to express oneself; empathizes with the ability to understand the people and the environments they are in. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Reports his/her observations in social, artistic and cultural events that he/she organises and actively participates in. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Interprets local, national and international events with a critical perspective. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | They take an active role in group work as well as individual work. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | As an individual with a developed sense of responsibility towards society, develops projects for the benefit of society. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | In addition to professional development, it continuously improves itself in scientific, social, cultural and artistic fields in line with its interests and abilities. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Rational thinking skills as well as methods and strategies to develop creative thinking, as well as written, verbal, visual, etc. express their thoughts through tools appropriate to the purpose. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to follow the information in the field and communicate with colleagues abroad with the knowledge of a foreign language at least at the general level of the European Language Portfolio (B). | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Acts in accordance with ethical principles in the process of accessing, using and transmitting all kinds of information and in all other thoughts and endeavors related to the profession. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses methods that can be disseminated to the society in general with basic application skills specific to the field such as media literacy. | 5 |
| PLO18 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Realizes future career planning in line with learning needs. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | It directs all its work within the framework of the legal legislation related to its field. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Information about the course structure, teaching style, assessment methods, and resources. | Sharing relevant resources, sharing examples. | Öğretim Yöntemleri: Anlatım |
| 2 | The Media Industry: From Traditional to Digital I | Reading and Discussion | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | The Media Industry: From Traditional to Digital II | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | The emergence and development of artificial intelligence | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | The Sectoral Distribution and Impacts of Artificial Intelligence I | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | The Sectoral Distribution and Impacts of Artificial Intelligence II | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Current Discussions on Artificial Intelligence I | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
|
| 9 | Current Discussions on Artificial Intelligence II | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Artificial Intelligence and Ethics I | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Artificial Intelligence and Ethics II | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Artificial Intelligence Literacy I | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | AI Literacy II | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | AI Journalism I | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | AI Journalism II | Reading and Discussion. | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 100 | ||
| Total Workload / 25 (h) | 4,00 | ||
| ECTS | 4 ECTS | ||