TÜRKÇE
ENGLISH
Information
| Unit | ADANA VOCATIONAL SCHOOL |
| Code | ISY216 |
| Name | BUSINESS ADMINISTRATION-II |
| Term | 2017-2018 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Label | C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELMAN TEZEKİCİ |
| Course Instructor |
Prof. Dr. OSMAN İNANÇ GÜNEY
(Bahar)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Ensure that students have competency in management organization and marketing knowledge
Course Content
Management organization and marketing management fields
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Having basic theoretical knowledge about management and management |
| LO02 | Examining and analyzing managerial roles, abilities and capabilities |
| LO03 | Understanding and questioning the historical process of management thought from past to present |
| LO04 | Understanding the basic and secondary management functions required for the effective and efficient management |
| LO05 | To explain the meaning, objectives and the process of planning and organizing |
| LO06 | To explain the meaning and the objectives of directing and the chain of command and the conditions for the efficient directing system |
| LO07 | To explain the meaning, objectives, the process of coordination and control and the management education methods |
| LO08 | Understanding the new management techniques |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The basic concepts related to management and managers, the qualifications and the abilities of contemporary managers | Examination of course presentation | |
| 2 | Classic management teo, Neo-classical management teo, Modern management teo | Examination of course presentation | |
| 3 | Environmental adaptation approaches | Examination of course presentation | |
| 4 | Planning function | Examination of course presentation | |
| 5 | Coordination function, Control function | Examination of course presentation | |
| 6 | New management techniques-I | Examination of course presentation | |
| 7 | New management techniques-II | Examination of course presentation | |
| 8 | mid-term | Examination of course presentation | |
| 9 | GENERAL MARKETING | Examination of course presentation | |
| 10 | History of Marketing | Examination of course presentation | |
| 11 | Scope of marketing | Examination of course presentation | |
| 12 | Basic Principles of Marketing | Examination of course presentation | |
| 13 | MARKETING AND BENEFITS | Examination of course presentation | |
| 14 | MARKET TARGETING | Examination of course presentation | |
| 15 | DIFFERENTIATION AND POSITIONING | Examination of course presentation | |
| 16 | Fınal | Examination of course presentation | |
| 17 | Fınal | Examination of course presentation |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 20 |
| General Assessment | ||
| Midterm / Year Total | 100 | 20 |
| 1. Final Exam | - | 80 |
| Grand Total | - | 100 |