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Information
| Code | SD0449 |
| Name | Public Relations Plans And Applications |
| Term | 2022-2023 Academic Year |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
Course Goal / Objective
In this lesson, students will be learn basic information about the public relations practices.
Course Content
It develops basic skills for public relations practices and develops methods to apply these skills.
Course Precondition
There are no prerequisites for the course.
Resources
Çelebi, E. "How Should Public Relations Practices Be?", Nobel, Ankara, 2019
Notes
Çelebi, E. (2020). Public relations in public institutions: A research on the effectiveness of communication process. Journal of Human Sciences, 17(3), 768-779.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Students will learn the basic concepts and models of Public relations practices. |
| LO02 | Creative thinking and development methods and strategies can be used in Public relations practices. |
| LO03 | Is committed to adhering to ethical principles in Public relations practices. |
| LO04 | It acquires basic field-specific application skills and uses methods that can apply these skills. |
| LO05 | He /she has information about the legislation related to the field of Public relations practices.. |
| LO06 | They follow local, national and international practices and interpret them critically. |
| LO07 | Have knowledge of visual design applications at the level required by Public relations practices. |
| LO08 | Can identify the distinguishing properties of local and global Public relations practices. |
| LO09 | Creates public relations applications by using creative techniques. |
| LO10 | Learns the social functions and historical development of Public relations practices.. |
| LO11 | Learn the social effects of Public relations practices on daily life. |
| LO12 | They can review and analyze on social media Public relations practices.. |
| LO13 | Learn the latest trends in Public relations practices. |
| LO14 | Develops plans and practices related to Public relations in different fields. |
| LO15 | It integrates Public relations practices with corporate purposes. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of Public relations practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 2 | Effects of Public relations practices on daily life | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 3 | Modernism and Public relations | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 4 | Public relations and directing the public | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 5 | Public relations and community culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 6 | Public relations and image | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 7 | Public relations and popular culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Study of lecture notes | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 9 | Public relations and culture industry | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 10 | Examining Global Public relations plans and practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma |
| 11 | Examining Project | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 12 | Studies on Disadvantaged Groups | Literature review, study of lecture notes | Öğretim Yöntemleri: Alıştırma ve Uygulama, Soru-Cevap |
| 13 | Examining Public spots | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 14 | Examining Award-winning Public relations plans and practices | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 15 | Universal Human Rights | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 16 | Term Exams | Study of lecture notes | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Study of lecture notes | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 80 | ||
| Total Workload / 25 (h) | 3,20 | ||
| ECTS | 3 ECTS | ||