SRS221 Ceramic Marketing

3 ECTS - 2-0 Duration (T+A)- 3. Semester- 2 National Credit

Information

Code SRS221
Name Ceramic Marketing
Term 2022-2023 Academic Year
Semester 3. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Prof. Dr. MEHMET CİHAN YAVUZ
Course Instructor Prof. Dr. MEHMET CİHAN YAVUZ (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of the course is to develop students' marketing knowledge and skills and to evaluate the marketing opportunities and problems they encounter and lead them to make the most appropriate marketing decisions.

Course Content

This course covers the definition of marketing in relation to the ceramic industry, strategic marketing plan, marketing environment, market segmentation, market targeting and positioning, marketing research, organizational markets and consumer behavior.

Course Precondition

None

Resources

Torlak, Ömer and Özmen, Müjdat (2013), Principles of Marketing, Anadolu University

Notes

Lecture presentations and notes


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Recall ceramic marketing function and basic concepts.
LO02 Identify the environmental factors that can affect the Ceramic Marketing decisions, develop and implement a strategic marketing plan.
LO03 Recall and apply marketing research techniques.
LO04 Recall factors influencing decision making mechanisms, purchasing decisions and consumer behavior
LO05 Lists the characteristics of industrial ceramic markets and recall the characteristics of industrial purchasing behavior.
LO06 Recalls the essentials of effective market differentiation and its stages


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal He has social, scientific, artistic, professional, ethical and responsibility awareness.
PLO02 Bilgi - Kuramsal, Olgusal Reaches knowledge, directs and constructs 4
PLO03 Beceriler - Bilişsel, Uygulamalı Interprets, evaluates and analyzes data by using the theoretical and applied knowledge and develops solutions based on research and evidence. 4
PLO04 Beceriler - Bilişsel, Uygulamalı Uses information and communication technologies at the minimum level of European computer license.
PLO05 Beceriler - Bilişsel, Uygulamalı Uses time efficiently and planned.
PLO06 Beceriler - Bilişsel, Uygulamalı They have the ability to work effectively individually and in groups, to take responsibility.
PLO07 Beceriler - Bilişsel, Uygulamalı He has the self-confidence and ability to communicate orally, in writing and visually. 4
PLO08 Beceriler - Bilişsel, Uygulamalı Developed dexterity and eye coordination
PLO09 Beceriler - Bilişsel, Uygulamalı Follows the social and universal effects and changes related to art and design
PLO10 Beceriler - Bilişsel, Uygulamalı It works in harmony with the different disciplines it needs in its field of expertise and project. 5
PLO11 Beceriler - Bilişsel, Uygulamalı Perceives multidimensionally, embodies sensory perception
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He has the ability to monitor developments with lifelong learning awareness and constantly renew itself. 4
PLO13 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He is proficient in art theory, aesthetics and philosophy of art.
PLO14 Yetkinlikler - Öğrenme Yetkinliği The ability to think critically, develop creative and original ideas has developed.
PLO15 Yetkinlikler - Öğrenme Yetkinliği Uses theoretical and applied knowledge appropriate to the field of expertise and subject efficiently.
PLO16 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği In addition to their professional development, they constantly improve themselves by determining their educational needs in scientific, cultural, artistic and social fields in line with their interests and abilities.
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Turns concepts into original works of art 4
PLO18 Yetkinlikler - Öğrenme Yetkinliği Defines and interprets the problem correctly, finds creative, original, aesthetic, artistic and technical solutions to the problem.
PLO19 Yetkinlikler - Öğrenme Yetkinliği Has knowledge, skills and experience in using different materials, production methods and techniques
PLO20 Yetkinlikler - Öğrenme Yetkinliği Evaluates the technical and technological manufacturability of the designed project


Week Plan

Week Topic Preparation Methods
1 Definition and Development of Ceramic Marketing Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
2 Marketing Function and Importance in Ceramic Sector Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Strategic Planning: Marketing Plan Development and Implementation-1 Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
4 Strategic Planning: Marketing Plan Development and Implementation-2 Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
5 Marketing Environment Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Ceramics Marketing Environment Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
7 Marketing Research Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Reading textbook and lecture notes Ölçme Yöntemleri:
Yazılı Sınav
9 Consumer Behavior and Decision Making Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
10 Consumer Behavior and Decision Making in Ceramic Sector Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
11 Industrial Markets Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 Industrial Ceramic Markets and Procurement Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
13 Market Targeting Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap
14 Market Targeting in Ceramic Industry Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
15 Strategic Control in Marketing Reading related chapter of textbook and web search about the topic Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
16 Final Exam Reading textbook and lecture notes Ölçme Yöntemleri:
Yazılı Sınav
17 Final Exam Reading textbook and lecture notes Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 13 13
Total Workload (Hour) 75
Total Workload / 25 (h) 3,00
ECTS 3 ECTS

Update Time: 16.11.2022 04:32