TUR230 Tourism Marketing

4 ECTS - 2-0 Duration (T+A)- 4. Semester- 2 National Credit

Information

Code TUR230
Name Tourism Marketing
Term 2022-2023 Academic Year
Semester 4. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 4 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. GÖKHAN ÇOLAK
Course Instructor Öğr. Gör.Dr. GÖKHAN ÇOLAK (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this lecture is to provide the students with basic information about tourism marketing and to have knowledge about the developments in the literature.

Course Content

Marketing in general, Service marketing, Introduction to tourism marketing, Tourism marketing environment, Tourism marketing planning, Marketing information system, Tourism market, Tourism product, Distribution, Price, Accommodation, Tourism marketing in electronic environment.

Course Precondition

None

Resources

Turizm Pazarlaması, Nazmi KOZAK, Detay Yayıncılık.

Notes

Turizm Pazarlaması, Nazmi KOZAK, Detay Yayıncılık.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Gains general knowledge about marketing.
LO02 Learns the marketing plan and its applications.
LO03 Gains knowledge about the marketing mix.
LO04 Learns the difference of tourism marketing from general marketing.
LO05 Learns the concept of touristic product.
LO06 Gains knowledge about the formation of price in tourism.
LO07 Gains knowledge about promotional activities in tourism.
LO08 Gains knowledge about distribution systems in tourism.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management. 5
PLO02 Bilgi - Kuramsal, Olgusal Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management.
PLO03 Bilgi - Kuramsal, Olgusal Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. 3
PLO04 Bilgi - Kuramsal, Olgusal Transfers information about service processes and operations in the field of tourism and hotel management. 3
PLO05 Bilgi - Kuramsal, Olgusal Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. 3
PLO06 Beceriler - Bilişsel, Uygulamalı Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. 2
PLO07 Yetkinlikler - Öğrenme Yetkinliği Uses the physical environment, tools and technologies related to the field of tourism and hotel management.
PLO08 Yetkinlikler - Öğrenme Yetkinliği Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry.
PLO09 Yetkinlikler - Öğrenme Yetkinliği Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Takes responsibility as a team member.
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Establishes effective interpersonal and intercultural communication.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Regularly conducts health, safety and risk assessments in the field of tourism and hotel management.
PLO13 Bilgi - Kuramsal, Olgusal Protects the natural environment by adhering to ethical values.
PLO14 Bilgi - Kuramsal, Olgusal Pays attention to personal care, hygiene, clothing and appearance.
PLO15 Yetkinlikler - Öğrenme Yetkinliği Continuously develops knowledge, skills and competencies in the field of tourism and hotel management. 2
PLO16 Bilgi - Kuramsal, Olgusal Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. 2
PLO17 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Communicates effectively with guests and collaborators through written and verbal expression.
PLO18 Beceriler - Bilişsel, Uygulamalı Acts in accordance with social, scientific and professional ethical values.


Week Plan

Week Topic Preparation Methods
1 Introduction to Tourism Marketing. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
2 Tourism Marketing Environment. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
3 Tourism Marketing Planning. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
4 Marketing Information System. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
5 Tourism Market. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
6 Marketing Mix Elements: Product. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
7 Marketing Mix Elements: Place. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Mid Term Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Marketing Mix Elements: Price. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
10 Marketing Mix Elements: Promotion. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
11 Marketing Mix Elements: People. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
12 Marketing Mix Elements: Physical Evidence. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
13 Marketing Mix Elements: Process. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
14 Marketing in Electronic Media. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
15 International Tourism Markets. Related Pages of the Textbook Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Final Exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Final Exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 1 0 0
Mid-term Exams (Written, Oral, etc.) 1 8 8
Final Exam 1 24 24
Total Workload (Hour) 88
Total Workload / 25 (h) 3,52
ECTS 4 ECTS

Update Time: 18.11.2022 06:56