TÜRKÇE
ENGLISH
Information
| Code | TUR142 |
| Name | Public relations |
| Term | 2023-2024 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. GÖKHAN ÇOLAK |
| Course Instructor |
Zeynep ALBAYRAK
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
To know the public relations profession theoretically and to comprehend its application areas.
Course Content
The concept of public relations, the development of public relations in the world and in Turkey, public relations model, promotion, marketing, advertising, public relations and ethical public relations, target audience, press release writing, public relations management, public relations campaigns, public relations and social responsibility, crisis management , internal communication reputation management
Course Precondition
None
Resources
Halkla İlişkiler, Aydemir OKAY, Der Yayınları.
Notes
Halkla İlişkiler, Aydemir OKAY, Der Yayınları.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Comprehends the models of public relations. |
| LO02 | Understands the importance of public relations. |
| LO03 | Knows the functions of public relations. |
| LO04 | Knows the development process of public relations. |
| LO05 | Knows the techniques used in public relations. |
| LO06 | Knows the relationships between advertising, public opinion, propaganda and marketing. |
| LO07 | Gains information about campaigns (promotions). |
| LO08 | Makes public relations practices. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Transfers information about service processes and operations in the field of tourism and hotel management. | 2 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. | 2 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. | 2 |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Uses the physical environment, tools and technologies related to the field of tourism and hotel management. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility as a team member. | 3 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes effective interpersonal and intercultural communication. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Regularly conducts health, safety and risk assessments in the field of tourism and hotel management. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Protects the natural environment by adhering to ethical values. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Pays attention to personal care, hygiene, clothing and appearance. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Continuously develops knowledge, skills and competencies in the field of tourism and hotel management. | |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. | 2 |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Communicates effectively with guests and collaborators through written and verbal expression. | 2 |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Acts in accordance with social, scientific and professional ethical values. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of public relations and application areas | Text Book | Öğretim Yöntemleri: Anlatım |
| 2 | Similarities and differences with other concepts in communication | Text Book | Öğretim Yöntemleri: Anlatım |
| 3 | Development of public relations, historical process | Text Book | Öğretim Yöntemleri: Anlatım |
| 4 | Public relations models 1 | Text Book | Öğretim Yöntemleri: Anlatım |
| 5 | Public relations models 2 | Text Book | Öğretim Yöntemleri: Anlatım |
| 6 | Marketing Oriented Public Relations | Text Book | Öğretim Yöntemleri: Anlatım |
| 7 | Fields of Activity of Public Relations | Text Book | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Public relations techniques | Text Book | Öğretim Yöntemleri: Anlatım |
| 10 | Public relations techniques 2 | Text Book | Öğretim Yöntemleri: Anlatım |
| 11 | Press release writing 1 | Text Book | Öğretim Yöntemleri: Anlatım |
| 12 | Press release writing 2 | Text Book | Öğretim Yöntemleri: Anlatım |
| 13 | Basic Principles of Public Relations Tools and Methods Used in Public Relations | Text Book | Öğretim Yöntemleri: Anlatım |
| 14 | Printed Instruments, Verbal instruments, Audio-visual instruments | Text Book | Öğretim Yöntemleri: Anlatım |
| 15 | Social responsibility and corporate reputation | Text Book | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||