TÜRKÇE
ENGLISH
Information
| Code | TUR230 |
| Name | Tourism Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. GÖKHAN ÇOLAK |
| Course Instructor |
Zeynep ALBAYRAK
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this lecture is to provide the students with basic information about tourism marketing and to have knowledge about the developments in the literature.
Course Content
Marketing Concept, Service Marketing, Introduction to tourism marketing, Tourism marketing environment, Tourism marketing planning, Marketing information system, Tourism market, Tourism product, Distribution, Price, Accommodation, Tourism marketing in electronic environment, recent approaches in tourism marketing.
Course Precondition
None
Resources
Turizm Pazarlaması, Prof. Dr. Nazmi KOZAK & Doç. Dr. Serhat Adem SOP, Detay Yayıncılık.
Notes
Turizm Pazarlaması, Doç. Dr. Bahattin RIZAOĞLU
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Gains general knowledge about marketing. |
| LO02 | Gains knowledge about the marketing mix. |
| LO03 | Learns the difference of tourism marketing from general marketing. |
| LO04 | Learns the concept of touristic product. |
| LO05 | Gains knowledge about the formation of price in tourism. |
| LO06 | Gains knowledge about promotional activities in tourism. |
| LO07 | Gains knowledge about distribution systems in tourism. |
| LO08 | Gain information about electronic marketing in tourism |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Transfers information about service processes and operations in the field of tourism and hotel management. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. | 2 |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Uses the physical environment, tools and technologies related to the field of tourism and hotel management. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility as a team member. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes effective interpersonal and intercultural communication. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Regularly conducts health, safety and risk assessments in the field of tourism and hotel management. | |
| PLO13 | Bilgi - Kuramsal, Olgusal | Protects the natural environment by adhering to ethical values. | |
| PLO14 | Bilgi - Kuramsal, Olgusal | Pays attention to personal care, hygiene, clothing and appearance. | |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Continuously develops knowledge, skills and competencies in the field of tourism and hotel management. | 2 |
| PLO16 | Bilgi - Kuramsal, Olgusal | Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. | 2 |
| PLO17 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Communicates effectively with guests and collaborators through written and verbal expression. | |
| PLO18 | Beceriler - Bilişsel, Uygulamalı | Acts in accordance with social, scientific and professional ethical values. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and Scope of Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Service Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Introduction to Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Tourism Marketing Environment | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Marketing Planning in Tourism | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 6 | Marketing Information System and Marketing Research in Tourism | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Market Segmentation and Target Market Selection in Tourism | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Mid Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Product in Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Distribution in Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Price in Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Promotion and People in Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Physical Evidence and Process in Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Electronic Marketing in Tourism | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Recent Approaches in Tourism Marketing | Related Pages of the Textbook | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Final Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Final Exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 24 | 24 |
| Total Workload (Hour) | 88 | ||
| Total Workload / 25 (h) | 3,52 | ||
| ECTS | 4 ECTS | ||