ECS213 Public Relations

2 ECTS - 2-0 Duration (T+A)- 3. Semester- 2 National Credit

Information

Code ECS213
Name Public Relations
Term 2023-2024 Academic Year
Semester 3. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 2 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. ENGİN ÇELEBİ
Course Instructor Öğr. Gör.Dr. ENGİN ÇELEBİ (A Group) (Ins. in Charge)


Course Goal / Objective

In this lesson, students will be learn basic information about the public relations practices.

Course Content

It develops basic skills for public relations practices and develops methods to apply these skills.

Course Precondition

None.

Resources

Çelebi, E. "How Should Public Relations Practices Be?", Nobel, Ankara, 2019

Notes

Çelebi, E. "Measuring The Effectiveness Of Public Relations In Health Organizations: Comparison Of Private And Public Health Organizations", Anadolu University Journal Of Social Sciences, 2021


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Students will learn the basic concepts and models of Public relations practices.
LO02 Creative thinking and development methods and strategies can be used in Public relations practices.
LO03 Is committed to adhering to ethical principles in Public relations practices.
LO04 It acquires basic field-specific application skills and uses methods that can apply these skills.
LO05 He /she has information about the legislation related to the field of Public relations practices..
LO06 They follow local, national and international practices and interpret them critically.
LO07 Have knowledge of visual design applications at the level required by Public relations practices.
LO08 Can identify the distinguishing properties of local and global Public relations practices.
LO09 Creates public relations applications by using creative techniques.
LO10 Learns the social functions and historical development of Public relations practices..
LO11 Learn the social effects of Public relations practices on daily life.
LO12 They can review and analyze on social media Public relations practices..
LO13 Learn the latest trends in Public relations practices.
LO14 Develops plans and practices related to Public relations in different fields.
LO15 It integrates Public relations practices with corporate purposes.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have sufficient knowledge in pharmaceutical field and develop the knowledge.
PLO02 Bilgi - Kuramsal, Olgusal Comprehends professional knowledge with ethical responsibility through current laws and legislation.
PLO03 Beceriler - Bilişsel, Uygulamalı Provides consultancy service to patients, community and health care personnel and evaluates advanced knowledge and skills with a critical approach. 2
PLO04 Beceriler - Bilişsel, Uygulamalı Possessing the knowledge of historical and current developments in the field of Pharmacy, monitoring, evaluation and application of scientific and evidence-based data, and adopting lifelong learning.
PLO05 Beceriler - Bilişsel, Uygulamalı Have the knowledge and skills to help provide patient-oriented pharmacy applications and individualized pharmaceutical care by learning the basics of Clinical Pharmacy,
PLO06 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Takes a role in the evaluation and analysis of the events and cases related to the development of pharmacy profession and education.
PLO07 Yetkinlikler - Öğrenme Yetkinliği Integrates and develops professional knowledge via different disciplines and uses the acquired knowledge to improve the health level and quality of life of the community. 2
PLO08 Yetkinlikler - Öğrenme Yetkinliği Use effectively the concepts and applications of basic sciences and basic medical sciences in the field of medicine and pharmacy and update the information.
PLO09 Yetkinlikler - İletişim ve Sosyal Yetkinlik Communicates effectively in writing and speaking. 5
PLO10 Yetkinlikler - İletişim ve Sosyal Yetkinlik Practices the profession in accordance with Atatürk's principles and reforms, equipped with universal knowledge, uses Turkish correctly and knows at least one foreign language. 1
PLO11 Yetkinlikler - İletişim ve Sosyal Yetkinlik Be an example to society withexternal appearance, demeanor, attitude and behavior for the other professionals and society and with professional identity 5
PLO12 Yetkinlikler - Alana Özgü Yetkinlik Have knowledge about health policies and health economics, pharmacy management and define the problems in pharmaceutical field.
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Interprets information about current health and treatment problems and attends meeting on related matters . Plays an active role in community health.
PLO14 Yetkinlikler - Alana Özgü Yetkinlik Acquires basic information about diseases, makes decisions about the drugs used in treatment in accordance with rational drug use.


Week Plan

Week Topic Preparation Methods
1 An overview of Public relations practices Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
2 Effects of Public relations practices on daily life Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
3 Modernism and Public relations Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma
4 Public relations and directing the public Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
5 Public relations and community culture Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
6 Public relations and image Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
7 Public relations and popular culture Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
8 Mid-Term Exam Making project, giving a presentation Ölçme Yöntemleri:
Ödev
9 Public relations and culture industry Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
10 Examining Global Public relations plans and practices Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma
11 Examining Local Public relations plans and practices Literature review, study of lecture notes Öğretim Yöntemleri:
Soru-Cevap, Tartışma
12 Universal Human Rights Practices Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
13 Examining Award-winning Public relations practices Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
14 Community Service Practices Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
15 Examining Public Spots Literature review, study of lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma, Örnek Olay
16 Term Exams Making project, giving a presentation Ölçme Yöntemleri:
Ödev
17 Term Exams Making project, giving a presentation Ölçme Yöntemleri:
Ödev


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 1 14
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 4 4
Final Exam 1 8 8
Total Workload (Hour) 54
Total Workload / 25 (h) 2,16
ECTS 2 ECTS

Update Time: 03.05.2023 02:13