TÜRKÇE
ENGLISH
Information
| Code | ISLS301 |
| Name | Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.
Course Precondition
There are no course prerequisites.
Resources
Marketing: An Introduction by Gary Armstrong and Philip T. Kotler
Notes
Marketing: An Introduction by Gary Armstrong and Philip T. Kotler
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Explain the fundamentals of marketing research. |
| LO03 | Describe the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Recognize specifications of industrial markets and industrial buying behavior. |
| LO05 | State fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the importance of demand and supply in economy science and the well-running conditions of the market economy | 3 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Define the role of pricing within the event advantage of the market economy. | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Perceive the costs and benefits arising from the global economy | 4 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Produce numerical and policy options when confronted with problems. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Use quantitative and qualitative techniques of model building, decoding and interpretation. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Use the theory of economics in the analysis of economic events. | 3 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Use computer programs, do synthesis and present prepared data efficiently. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply the methods of economic analysis. | |
| PLO10 | Bilgi - Kuramsal, Olgusal | Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems | 3 |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. | 3 |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Take responsibility individually and / or in a team, take leadership and work effectively. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. | 4 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. | 4 |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. | 5 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Question traditional approaches, practices and methods. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Recognize and apply social, scientific and professional ethical values. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Strategic Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Marketing Environment | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Marketing Research | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Consumer Behavior | Reading related chapters | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 6 | Industrial Markets and Buying | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Market Targeting and Segmentation | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Product | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Services Marketing And Non-profit Organizations Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Marketing Channels and Distribution | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Promotion | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Pricing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Online Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Global Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 4 | 56 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 14 | 14 |
| Final Exam | 1 | 14 | 14 |
| Total Workload (Hour) | 127 | ||
| Total Workload / 25 (h) | 5,08 | ||
| ECTS | 5 ECTS | ||