PZR152 Business Management II

5 ECTS - 3-0 Duration (T+A)- 2. Semester- 3 National Credit

Information

Code PZR152
Name Business Management II
Term 2023-2024 Academic Year
Semester 2. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. SELİM SOYÇELİK
Course Instructor Öğr. Gör. SELİM SOYÇELİK (A Group) (Ins. in Charge)


Course Goal / Objective

This course aims to provide basic concepts of business science to students and help improving fundamentals regarding organization management.

Course Content

Basic concepts of management, Antecedent management theories, system theory, contingency theory, modern management theories, motivation, leadership and communication, power and politics

Course Precondition

none

Resources

business management

Notes

lecture notes


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Explain marketing, strategic marketing and marketing research.
LO02 Explain product, prodcut types, prodcut life cycle and pricing.
LO03 Define concepts of distribution and promotion.
LO04 Explain accounting concept and basic accounting equation.
LO05 Explain concepts of financial management and use basic financial ratios.
LO06 Explain money and banking systems.
LO07 Define concepts of capital markets, stocks and bonds.
LO08 Define concepts of risk management, insurance and public relations.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have basic theoretical knowledge supported by up-to-date information in the field of marketing.
PLO02 Bilgi - Kuramsal, Olgusal Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level. 4
PLO03 Bilgi - Kuramsal, Olgusal Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. 5
PLO04 Bilgi - Kuramsal, Olgusal Gains the ability to independently carry out a basic level of marketing related work.
PLO05 Bilgi - Kuramsal, Olgusal Take responsibility individually or as a team member to solve problems encountered in marketing-related applications.
PLO06 Bilgi - Kuramsal, Olgusal He/she can carry out activities for the development of the personnel he/she is responsible for. 4
PLO07 Beceriler - Bilişsel, Uygulamalı They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies.
PLO08 Beceriler - Bilişsel, Uygulamalı Gains lifelong learning awareness.
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. 5
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. 5
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals.
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği With the basic computer use required by the marketing field, internet technologies can use office software at a basic level.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. 5


Week Plan

Week Topic Preparation Methods
1 ıntroduction to Marketing Management Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Marketing Management Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
3 Product Pricing Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
4 Product and Pricing Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Distribution Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama
6 Promotion Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Rol Oynama, Grup Çalışması
7 Accounting Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Alıştırma ve Uygulama, Grup Çalışması
8 Mid-Term Exam Reading the subject of textbooks Ölçme Yöntemleri:
Yazılı Sınav
9 Financial Management Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap
10 Financial Management II Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Alıştırma ve Uygulama
11 Money and Banking Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
12 Capital Markets Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Tartışma, Alıştırma ve Uygulama
13 Risk Management and Public Relations Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama
14 Information Systems and Decision Technics Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
15 Information Systems, Decision Technics Reading the subject of textbooks Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
16 Term Exams Reading the subject of textbooks Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Reading the subject of textbooks Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 07.05.2023 07:03