2024 - 2025 Year Course Catalog
1. Semester
Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
---|---|---|---|---|---|
PZR159 | Organization and Management | 2-0 | 3 | 2 | Elective |
PZR163 | Office Softwares- I | 2-0 | 3 | 2 | Elective |
PZR151 | Mathematics | 2-0 | 3 | 2 | Compulsory |
PZR153 | Marketing Principles | 3-0 | 6 | 3 | Compulsory |
PZR157 | Business management - I | 2-0 | 4 | 2 | Compulsory |
PZR167 | Economics | 3-0 | 5 | 3 | Compulsory |
UAI101 | Principles of Atatürk and History of Turkish Revolution I | 2-0 | 2 | 2 | Compulsory |
UIN101 | English I | 2-0 | 2 | 2 | Compulsory |
UTD101 | Turkish Language I | 2-0 | 2 | 2 | Compulsory |
2. Semester
Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
---|---|---|---|---|---|
PZR158 | Commercial Law | 2-0 | 3 | 2 | Elective |
PZR160 | Office Softwares- II | 2-0 | 3 | 2 | Elective |
PZR162 | Entrepreneurship | 2-0 | 3 | 2 | Elective |
PZR152 | Business Management II | 3-0 | 5 | 3 | Compulsory |
PZR154 | Statistics | 2-0 | 4 | 2 | Compulsory |
PZR164 | Sales Management | 3-0 | 6 | 3 | Compulsory |
UAI102 | Principles of Atatürk and History of Turkish Revolution II | 2-0 | 2 | 2 | Compulsory |
UIN102 | English II | 2-0 | 2 | 2 | Compulsory |
UTD102 | Turkish Language II | 2-0 | 2 | 2 | Compulsory |
3. Semester
Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
---|---|---|---|---|---|
PZR265 | Marketing regulation | 2-0 | 3 | 2 | Elective |
PZR269 | Human Resources Management | 2-0 | 3 | 2 | Elective |
PZR251 | Advertisement | 2-1 | 4 | 2.5 | Compulsory |
PZR253 | Retailing Management | 2-0 | 3 | 2 | Compulsory |
PZR255 | Marketing Research | 2-0 | 4 | 2 | Compulsory |
PZR257 | Customer Relationship Management | 2-0 | 3 | 2 | Compulsory |
PZR259 | Marketing Communication Techniques | 2-0 | 3 | 2 | Compulsory |
PZR261 | FOREIGN TRADE TRANSACTIONS | 2-0 | 3 | 2 | Compulsory |
PZR263 | Sales Techniques | 2-1 | 4 | 2.5 | Compulsory |
4. Semester
Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
---|---|---|---|---|---|
PZR264 | TOURISM MARKETING | 2-0 | 3 | 2 | Elective |
PZR266 | Quality Assurance and Standards | 2-0 | 3 | 2 | Elective |
PZR270 | Commercial Documents | 2-0 | 3 | 2 | Elective |
PZR250 | Service Marketing | 2-0 | 3 | 2 | Compulsory |
PZR252 | Brand Management | 2-0 | 2 | 2 | Compulsory |
PZR254 | International Marketing | 2-0 | 2 | 2 | Compulsory |
PZR256 | Supply Chain Management | 2-0 | 3 | 2 | Compulsory |
PZR258 | Electronic Marketing | 2-0 | 2 | 2 | Compulsory |
PZR260 | Sales Force Management | 2-0 | 5 | 3 | Compulsory |
PZR262 | Consumer Behaviors | 2-0 | 4 | 2 | Compulsory |