TÜRKÇE
ENGLISH
2023 - 2024 Year Course Catalog
Distribution of Courses to be Taken
| Type | ECTS | Percent |
|---|---|---|
| Compulsory C | 90 | 75% |
| Elective E | 30 | 25% |
| Total | 120 | 100% |
General Distribution of Courses
| Label | Compulsory Courses | Elective Courses | |||
|---|---|---|---|---|---|
| ECTS | Percent | ECTS | Percent | ||
| CU | Common Courses (University) | 12 | 13.33% | 0 | 0% |
| Other Courses | 78 | 86.67% | 30 | 100% | |
| Total | 90 | 100% | 30 | 100% | |
1. Semester
| Label | Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|---|
| E | PZR159 | Organization and Management | 2-0 | 3 | 2 | Elective |
| E | PZR163 | Office Softwares- I | 2-0 | 3 | 2 | Elective |
| C | PZR151 | Mathematics | 2-0 | 3 | 2 | Compulsory |
| C | PZR153 | Marketing Principles | 3-0 | 6 | 3 | Compulsory |
| C | PZR157 | Business management - I | 2-0 | 4 | 2 | Compulsory |
| C | PZR167 | Economics | 3-0 | 5 | 3 | Compulsory |
| CU C | UAI101 | Principles of Atatürk and History of Turkish Re... | 2-0 | 2 | 2 | Compulsory |
| CU C | UIN101 | English I | 2-0 | 2 | 2 | Compulsory |
| CU C | UTD101 | Turkish Language I | 2-0 | 2 | 2 | Compulsory |
2. Semester
| Label | Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|---|
| E | PZR158 | Commercial Law | 2-0 | 3 | 2 | Elective |
| E | PZR160 | Office Softwares- II | 2-0 | 3 | 2 | Elective |
| E | PZR162 | Entrepreneurship | 2-0 | 3 | 2 | Elective |
| C | PZR152 | Business Management II | 3-0 | 5 | 3 | Compulsory |
| C | PZR154 | Statistics | 2-0 | 4 | 2 | Compulsory |
| C | PZR164 | Sales Management | 3-0 | 6 | 3 | Compulsory |
| CU C | UAI102 | Principles of Atatürk and History of Turkish Re... | 2-0 | 2 | 2 | Compulsory |
| CU C | UIN102 | English II | 2-0 | 2 | 2 | Compulsory |
| CU C | UTD102 | Turkish Language II | 2-0 | 2 | 2 | Compulsory |
3. Semester
| Label | Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|---|
| E | PZR265 | Marketing regulation | 2-0 | 3 | 2 | Elective |
| E | PZR269 | Human Resources Management | 2-0 | 3 | 2 | Elective |
| C | PZR251 | Advertisement | 2-1 | 4 | 2.5 | Compulsory |
| C | PZR253 | Retailing Management | 2-0 | 3 | 2 | Compulsory |
| C | PZR255 | Marketing Research | 2-0 | 4 | 2 | Compulsory |
| C | PZR257 | Customer Relationship Management | 2-0 | 3 | 2 | Compulsory |
| C | PZR259 | Marketing Communication Techniques | 2-0 | 3 | 2 | Compulsory |
| C | PZR261 | FOREIGN TRADE TRANSACTIONS | 2-0 | 3 | 2 | Compulsory |
| C | PZR263 | Sales Techniques | 2-1 | 4 | 2.5 | Compulsory |
4. Semester
| Label | Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|---|
| E | PZR264 | TOURISM MARKETING | 2-0 | 3 | 2 | Elective |
| E | PZR266 | Quality Assurance and Standards | 2-0 | 3 | 2 | Elective |
| E | PZR270 | Commercial Documents | 2-0 | 3 | 2 | Elective |
| C | PZR250 | Service Marketing | 2-0 | 3 | 2 | Compulsory |
| C | PZR252 | Brand Management | 2-0 | 2 | 2 | Compulsory |
| C | PZR254 | International Marketing | 2-0 | 2 | 2 | Compulsory |
| C | PZR256 | Supply Chain Management | 2-0 | 3 | 2 | Compulsory |
| C | PZR258 | Electronic Marketing | 2-0 | 2 | 2 | Compulsory |
| C | PZR260 | Sales Force Management | 2-0 | 5 | 2 | Compulsory |
| C | PZR262 | Consumer Behaviors | 2-0 | 4 | 2 | Compulsory |