TÜRKÇE
ENGLISH
2023 - 2024 Year Course Catalog
1. Semester
| Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|
| PZR159 | Organization and Management | 2-0 | 3 | 2 | Elective |
| PZR163 | Office Softwares- I | 2-0 | 3 | 2 | Elective |
| PZR151 | Mathematics | 2-0 | 3 | 2 | Compulsory |
| PZR153 | Marketing Principles | 3-0 | 6 | 3 | Compulsory |
| PZR157 | Business management - I | 2-0 | 4 | 2 | Compulsory |
| PZR167 | Economics | 3-0 | 5 | 3 | Compulsory |
| UAI101 | Principles of Atatürk and History of Turkish Revolution I | 2-0 | 2 | 2 | Compulsory |
| UIN101 | English I | 2-0 | 2 | 2 | Compulsory |
| UTD101 | Turkish Language I | 2-0 | 2 | 2 | Compulsory |
2. Semester
| Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|
| PZR158 | Commercial Law | 2-0 | 3 | 2 | Elective |
| PZR160 | Office Softwares- II | 2-0 | 3 | 2 | Elective |
| PZR162 | Entrepreneurship | 2-0 | 3 | 2 | Elective |
| PZR152 | Business Management II | 3-0 | 5 | 3 | Compulsory |
| PZR154 | Statistics | 2-0 | 4 | 2 | Compulsory |
| PZR164 | Sales Management | 3-0 | 6 | 3 | Compulsory |
| UAI102 | Principles of Atatürk and History of Turkish Revolution II | 2-0 | 2 | 2 | Compulsory |
| UIN102 | English II | 2-0 | 2 | 2 | Compulsory |
| UTD102 | Turkish Language II | 2-0 | 2 | 2 | Compulsory |
3. Semester
| Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|
| PZR265 | Marketing regulation | 2-0 | 3 | 2 | Elective |
| PZR269 | Human Resources Management | 2-0 | 3 | 2 | Elective |
| PZR251 | Advertisement | 2-1 | 4 | 2.5 | Compulsory |
| PZR253 | Retailing Management | 2-0 | 3 | 2 | Compulsory |
| PZR255 | Marketing Research | 2-0 | 4 | 2 | Compulsory |
| PZR257 | Customer Relationship Management | 2-0 | 3 | 2 | Compulsory |
| PZR259 | Marketing Communication Techniques | 2-0 | 3 | 2 | Compulsory |
| PZR261 | FOREIGN TRADE TRANSACTIONS | 2-0 | 3 | 2 | Compulsory |
| PZR263 | Sales Techniques | 2-1 | 4 | 2.5 | Compulsory |
4. Semester
| Code | Name | Duration (T+A) | ECTS | National Credit | C/E |
|---|---|---|---|---|---|
| PZR264 | TOURISM MARKETING | 2-0 | 3 | 2 | Elective |
| PZR266 | Quality Assurance and Standards | 2-0 | 3 | 2 | Elective |
| PZR270 | Commercial Documents | 2-0 | 3 | 2 | Elective |
| PZR250 | Service Marketing | 2-0 | 3 | 2 | Compulsory |
| PZR252 | Brand Management | 2-0 | 2 | 2 | Compulsory |
| PZR254 | International Marketing | 2-0 | 2 | 2 | Compulsory |
| PZR256 | Supply Chain Management | 2-0 | 3 | 2 | Compulsory |
| PZR258 | Electronic Marketing | 2-0 | 2 | 2 | Compulsory |
| PZR260 | Sales Force Management | 2-0 | 5 | 3 | Compulsory |
| PZR262 | Consumer Behaviors | 2-0 | 4 | 2 | Compulsory |