TÜRKÇE
ENGLISH
Information
| Code | PZR264 |
| Name | TOURISM MARKETING |
| Term | 2023-2024 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SADIK EREN |
| Course Instructor |
Öğr. Gör. SADIK EREN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
It is aimed to gain the evaluation of the marketing knowledge, concepts , tools and the ability to apply to the field of tourism.
Course Content
1 Marketing in general 2 Service marketing 3 Introduction to tourism marketing 4 Tourism marketing environment 5 Tourism marketing planning 6 Tourism Market 7 Touristic Product 8 Pricing touristic products 9 Distribution in tourism 10 Promotion of touristic products 11 People in tourism marketing 12 Physical evidence in tourism marketing 13 Process in tourism marketing
Course Precondition
....
Resources
Mikdat Erol, Turizm Pazarlaması, 2003.
Notes
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Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learning of the tourism marketing concept and function. |
| LO02 | Providing the service and its elements in general. |
| LO03 | Learning the behaviours of customers in tourism sector |
| LO04 | Perception of the marketing effectiveness in current samples. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have basic theoretical knowledge supported by up-to-date information in the field of marketing. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains the ability to independently carry out a basic level of marketing related work. | 2 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Take responsibility individually or as a team member to solve problems encountered in marketing-related applications. | 2 |
| PLO06 | Bilgi - Kuramsal, Olgusal | He/she can carry out activities for the development of the personnel he/she is responsible for. | 2 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | 1 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | 1 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | 1 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Marketing in general | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Service marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Introduction to tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 4 | Tourism marketing environment | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Tourism marketing planning | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 6 | Tourism Market | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Touristic Product | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav |
|
| 9 | Pricing touristic products | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 10 | Distribution in tourism | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 11 | Promotion of touristic products | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 12 | People in tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 13 | Physical evidence in tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 14 | Process in tourism marketing | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Grup Çalışması |
| 15 | Couse review | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
|
| 17 | Term Exams | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||