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Information
| Code | TE005 |
| Name | Consumer Behaviours on Food Products |
| Term | 2023-2024 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi ARZU SEÇER |
Course Goal / Objective
Students will be able to apply the skills necessary to apply a consumer work from start to finish.
Course Content
Tüketici Davranışlarıyla ilgili temel kavramlar, tüketici davranış modelleri, tüketici davranışlarını etkileyen faktörler (ekonomik, sosyal ve kişisel, psikolojik faktörler), tüketici araştırmalarında kullanılan başlıca veri toplama ve analiz yöntemleri, tüketici araştırmalarında güncel konular.
Course Precondition
None
Resources
Kotler, P., Wong, V., Saunders, J., Armstrong, G., 2005. Principles Of Marketing. Pearson Education Limited. England
Notes
Lecture Notes and presantations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | To gain basic knowledge and concepts about consumer behaviors |
| LO02 | Learning of consumer behavior models |
| LO03 | Learning the planning and implementation of research on consumer behavior |
| LO04 | To gain the ability to learn and apply consumer research types and processes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Able to comprehend interactions among related disciplines and field of agricultural economics | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Able to use theoretical and practical knowledge of agricultural economics in their specialization area | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Able to use software widely used in agricultural economics | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Ability to take the lead in multidisciplinary teams and work in teams | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Constantly adapt himself to new scientific developments | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Able to transfer research results using verbal, written and visual tools | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic concepts of consumer behavior (consumption, consumer, consumer behavior concept and properties, science and consumer behavior) | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 2 | Consumer behavior and marketing strategies (Situation analysis, market segmentation, target market selection, positioning and marketing mix) | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Models of consumer behavior - Explanatory models (Marshalian Economic Model, Freud's psychoanalytic Model, ) | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 4 | Models of consumer behavior - Pavlov's learning model, Maslow's hierarchy of human needs) | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 5 | Models of consumer behavior-Descriptive models (model EKB, Nicosia model, Howard-sheth model) | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 6 | Factors affecting consumer behavior, Economic factors | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 7 | Factors affecting consumer behavior -Psychological factors | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 8 | Mid-Term Exam | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Factors affecting consumer behavior, Socio-cultural factors | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Sözlü Sınav, Ödev |
| 10 | Consumers buying behavior types | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Planning of consumer behavior research | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Implementing research on consumer behavior (continued) | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | presenting on consumer behavior | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Different consumer behavior research applications | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Student presentations | Lecture notes and recommended resources for the relevant sections | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Lecture notes and recommended resources for the relevant sections | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||