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Information
| Code | EMG27703 |
| Name | Strategical Management |
| Term | 2023-2024 Academic Year |
| Term | Fall and Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Uzaktan Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET TURAN |
| Course Instructor |
1 |
Course Goal / Objective
This course aims to introduce basic concept, principles and practices related to strategic management.
Course Content
This course includes the concept and approaches of management, strategic planning, strategic management process, strategy variations, SWOT analysis, strategic alliances and case studies.
Course Precondition
None
Resources
Strategic Management: An Integrated Approach Book by Charles W.L. Hill and Gareth R. Jones
Notes
Strategic Management M. Barca
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Can describe the concepts and theories related to strategic management. |
| LO02 | Can explain strategic approach on business management. |
| LO03 | Can explain business mission and social responsibility. |
| LO04 | Can apply external environment analysis and ınternal environment analysis |
| LO05 | Can explain how to develop sustainable competitive advantages |
| LO06 | Can explain strategic implementation in the perspective of structure, leadership and culture |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defining the basic functions of the business and explaining their relations with each other. | 5 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defining the basic theories and models of business management, numerical and statistical methods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Applying the models used in business management. | 3 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Evaluating the results of the models applied in business management in terms of different sectors. | 3 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | To be able to define business problems arising from internal and external environmental conditions and changes. | 5 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | To be able to solve basic business problems with analytical thinking ability. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | To be able to reach the most appropriate result by using numerical and statistical analysis programs in the solution of business problems. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Working effectively as a team member, taking responsibility individually and/or within the team. | 3 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Self-development by following current developments with the awareness of the continuity of learning in business life. | 5 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Synthesizing the information obtained by using different sources within the framework of academic rules. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | To be able to associate the knowledge gained in the field of business with the knowledge in different fields. | 4 |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Effectively presenting the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. | 2 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Using terms and concepts in business terminology effectively in written and oral presentations. | |
| PLO14 | Yetkinlikler - Alana Özgü Yetkinlik | To act in accordance with ethical and legal issues encountered in the field of business administration and in different professional fields. | 4 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Identifying problems with a critical perspective and suggesting solutions. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to strategic management | Strategic management (p.20-52) | Öğretim Yöntemleri: Anlatım |
| 2 | Strategic management process | Strategic management(p.55-66) | Öğretim Yöntemleri: Anlatım |
| 3 | External analysis | Strategic management(p.79-106) | Öğretim Yöntemleri: Anlatım |
| 4 | Internal analysis | Strategic management(p.115-136) | Öğretim Yöntemleri: Anlatım |
| 5 | Environmental factors | Strategic management(p.141-162) | Öğretim Yöntemleri: Anlatım |
| 6 | Building competitive advantage-business level | Strategic management(p.173-188) | Öğretim Yöntemleri: Anlatım |
| 7 | Major strategies and sub strategies | Strategic management(p.197-204) | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Corporate level strategies | Strategic management(p.221-236) | Öğretim Yöntemleri: Anlatım |
| 10 | Business level strategies | Strategic management(p.251-266) | Öğretim Yöntemleri: Anlatım |
| 11 | Functional level strategies | Strategic management(p.281-296) | Öğretim Yöntemleri: Anlatım |
| 12 | Strategy implementing techniques | Strategic management(p.309-334) | Öğretim Yöntemleri: Anlatım |
| 13 | Implementing strategies and control | Strategic management(p.399-406) | Öğretim Yöntemleri: Anlatım |
| 14 | Corporate governance | Strategic management(p.421-444) | Öğretim Yöntemleri: Anlatım |
| 15 | Overview | Overview | Öğretim Yöntemleri: Soru-Cevap |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||