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Information
| Code | SD0135 |
| Name | Advertising Practices |
| Term | 2023-2024 Academic Year |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
Course Goal / Objective
A practical perspective on advertising practices will be provided as an area where popular cultures are produced.
Course Content
In this lesson, students will be learn basic information about the advertising profession.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain the basic concepts and models in the field of advertising. |
| LO02 | Applies methods and strategies that develop creative thinking in advertising. |
| LO03 | Applies ethical principles in advertising practices. |
| LO04 | Develops methods to acquire field-specific basic practice skills and apply these skills. |
| LO05 | Explains the legal legislation information related to the field of advertising. |
| LO06 | They follow local, national and international advertisements and explain them critically view. |
| LO07 | Makes visual design applications at the level required by advertising applications. |
| LO08 | Explains the distinctive features of local and global advertisements. |
| LO09 | Creates advertising applications using creative techniques. |
| LO10 | Explain the social functions and historical development of advertising. |
| LO11 | Explain the social effects of advertising on daily life. |
| LO12 | Examines and analyzes social media ads. |
| LO13 | Tells the latest trends in advertising practices. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | An overview of the advertising profession | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 2 | The Effects Advertising in Daily Life | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 3 | Advertising After the Industrial Revolution | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 4 | Advertising and Orienting Masses | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 5 | Advertising and Consumer Culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 6 | Ads and image | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 7 | Ads and populer culture | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 8 | Mid-Term Exam | Written exam, making project | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
| 9 | Advertising and Cultural industry | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım |
| 10 | Analysis of awarded ads | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 11 | Analysis of social media ads | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 12 | Amateur ads | Literature review, study of lecture notes | Öğretim Yöntemleri: Tartışma, Anlatım |
| 13 | Ethical review of advertising | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Postmodern advertising | Literature review, study of lecture notes | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 15 | Advertising and reality | Literature review, study of lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Written exam, making project | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
| 17 | Term Exams | Written exam, making project | Ölçme Yöntemleri: Ödev, Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||