TÜRKÇE
ENGLISH
Information
| Code | TE0011 |
| Name | Sales Management for Agricultural and Food Products |
| Term | 2023-2024 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | |
| Course Instructor |
1 |
Course Goal / Objective
Acquiring basic knowledge and concepts about marketing research, gaining necessary knowledge and skills for practice.
Course Content
cMarketing research topics and content, marketing research techniques, information to be collected in marketing research, marketing strategy (market segmentation, marketing mix, etc.) and analysis of marketing organizations.
Course Precondition
None
Resources
Philip Kotler, P., 2018. Kotler ve Pazarlama, Aura - İş Dünyası Dizisi.
Notes
Lecture notes and presentations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | knows marketing types and price setting |
| LO02 | knows marketing mix knows marketing mix |
| LO03 | knows basic definition and elements of marketing management |
| LO04 | knows basic definition and elements of selling management |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Able to further develop and deepen knowledge acquired based on the undergradute level proficiencies in the fields of farm management and agricultural policy | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Able to comprehend interactions among related disciplines and field of agricultural economics | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Able to use theoretical and practical knowledge of agricultural economics in their specialization area | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Able to prepare reports on developments in national economy and agricultural sector; able to critically evaluate historical and actual developments in agriculture and economy; able to observe and interpret economics related publications | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Able to use software widely used in agricultural economics | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Able to combine data of actual developments with his knowledge, data and findings obtained in various disciplines and interpret them while supporting them with qualitative and quantitative data and also forming new knowledge through synthesis | 3 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Ability to take the lead in multidisciplinary teams and work in teams | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Able to critically evaluate specialized knowledge and abilities acquired in agricultural economics and direct his/her own learning process | 4 |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Constantly adapt himself to new scientific developments | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Able to use acquired and digested agricultural economics knowledge in multidisciplinary studies, able to explain them, to transfer them to others, able to examine conclusions critically | 4 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Able to transfer research results using verbal, written and visual tools | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Able to collect data according to scientific methods in order to solve economic problems, able to supervise and interprete data collected while taking into consideration social, scientific and ethical values | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Able to develop analytical approaches in order to solve complicated problems that cannot be forecast beforehand in applications of agricultural economics and policy; able to design research process; able to produce solutions by taking on responsibility and to evaluate and justify solutions |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of marketing and its role in economic development | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 2 | Definition of demand, demand schedule, law of demand, demand curve | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 3 | Factors affecting demand and prices of other products price-demand elasticity) | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 4 | Factors affecting demand - Consumer incomes | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Factors affecting demand : expectations of consumers about future prices and income | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 6 | Properties of demand of agricultural commodities | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 7 | Definition of supply, supply schedule, law of supply, supply curve | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
|
| 9 | Factors affecting supply: production techniqu and productivity; number of producers in the market | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Bireysel Çalışma |
| 10 | Properties of agricultural commodities | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 11 | Major types of markets; perfect compettion; monopoly; oligopoly; monopolistic competition | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 12 | Major types of markets (continueing) Oligopoly; monopsony; | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 13 | Producer and consumer surplus and price differentiation | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 14 | Marketing mix; developing products; pricing; distribution and promotion | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | Organizations directing agricultural product markets; Marketing boards; Auctions; collective trademark management | Relevant Section in the Course Notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Bireysel Çalışma |
| 16 | Term Exams | Lecture notes and presentations | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
| 17 | Term Exams | Lecture notes and presentations | Ölçme Yöntemleri: Yazılı Sınav, Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||