TÜRKÇE
ENGLISH
Information
| Code | AB410 |
| Name | Communication and Public Relations in Sports |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör.Dr. ENGİN ÇELEBİ |
| Course Instructor |
Doç. Dr. İREM KAVASOĞLU
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to enable students to learn the impact of sport public relations on the media, how public perceptions are shaped through the media and how communication is used as a strategic tool in sport organizations.
Course Content
The main terms and definitions in Public Relations, the campaign process and its steps in public relations, the examples of public relations campaigns, public relations implementations in written/visual and verbal communications, media strategies and relations, press conference/press release/press invitations, will be discussed, and a sports public relations projects will be prepared by the students.
Course Precondition
There are no prerequisites for the course.
Resources
Çelebi, E., How Should Public Relations Practices Be?, Nobel, Ankara, 2019.
Notes
Çelebi, E. "Effect of Relationship Management on Sports Consumers: A Research on Private Sports Centers", Recent Advances in Social Sciences, Cambridge Scholars Publishing
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the basic concepts and importance of communication and public relations. |
| LO02 | Lists the types of communication. |
| LO03 | Examines ways to develop effective communication skills. |
| LO04 | Explains the importance of public relations and effective communication in sports. |
| LO05 | Discusses the relationship between sports and media |
| LO06 | Analyzes the effects of media and public relations on sport. |
| LO07 | Analyzes the effects of social media on athletes, fans, sports organizations. |
| LO08 | Analyzes sports media with a gender perspective. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the basic concepts and principles of coaching. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explains developments in the field of coaching, scientific methods and techniques. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Lists the advanced theoretical and practical methods acquired in the field of coaching. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | By gaining the ability to learn information through his/her own efforts in the field of coaching, he/she plans the information he/she has learned with a critical approach. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Knows that the learning process is lifelong and plans accordingly. | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Establishes ethical relationships with both colleagues and people outside the field, and manages information and communication technologies. In addition to his/her professional development, he/she continuously improves himself/herself by determining learning needs in scientific, social, cultural and artistic fields in line with his/her interests and abilities. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she has access to professional knowledge to follow developments in the field of coaching, prepares programs and manages activities by using his/her planning skills related to the coaching profession. | |
| PLO08 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of individual development and develops lifelong learning attitudes and behaviors related to his/her profession and adopts appropriate conditions for this. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Monitors and learns developments in the field of coaching and communicates effectively with other stakeholders in terms of social ethics. | |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | It creates a training environment and organizes events that will allow them to express themselves through different sports activities. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | By creating opportunities for athletes, it provides them with leadership and teamwork skills in a sports environment and ensures that they understand the social, cultural and economic value of sports, and organizes and implements events by incorporating innovative training methods. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | As a coach, he strives to find solutions for individual and group work that are appropriate for the institution and club he works in, the environment he works in, the society he lives in and today's conditions. | 1 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduce | None | Öğretim Yöntemleri: Anlatım |
| 2 | Communication and public relations: Definition, meaning and importance | Reading articles explaining the concepts of communication and public relations | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Anlatım |
| 3 | Types of communication | Watching videos about types of communication | Öğretim Yöntemleri: Örnek Olay, Anlatım |
| 4 | Effective communication skills | Watch videos explaining effective communication skills | Öğretim Yöntemleri: Tartışma, Rol Oynama, Beyin Fırtınası |
| 5 | The importance of communication and public relations in sport | Watching videos and movies on sports and communication | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Beyin Fırtınası |
| 6 | Sport and media | Watching a video about the development of sports media | Öğretim Yöntemleri: Örnek Olay, Anlatım, Tartışma |
| 7 | The impact of sports media on the development of sport | Watching videos about the development of sports media and sports | Öğretim Yöntemleri: Tartışma, Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Representation of female and male athletes in sports media | Analyzing news about sports media with a gender perspective | Öğretim Yöntemleri: Tartışma, Beyin Fırtınası, Anlatım |
| 10 | Social Media and Public Relations in Sports Marketing | Interview to expert, scanning and reading resources | Öğretim Yöntemleri: Örnek Olay, Beyin Fırtınası, Anlatım |
| 11 | Athletes Branding and Social Media | Article review and fieldwork, short interviews with social media managers. | Öğretim Yöntemleri: Örnek Olay, Tartışma, Anlatım |
| 12 | Women Athletes and Social Media | Social media expert interviews. | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Rol Oynama |
| 13 | Digital activism and sports | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Örnek Olay, Beyin Fırtınası |
| 14 | Cyber violence and sports | Interviewing people who have experienced cyber violence, scanning and reading sources | Öğretim Yöntemleri: Soru-Cevap, Örnek Olay, Beyin Fırtınası |
| 15 | General | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 14 | 1 | 14 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 3 | 3 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||