TÜRKÇE
ENGLISH
Information
| Code | BED560 |
| Name | Sports and Social Media |
| Term | 2024-2025 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. İREM KAVASOĞLU |
Course Goal / Objective
The aim of this course is to provide students with knowledge and awareness about the importance and effects of social media in sports.
Course Content
Traditional Media and Social Media, Relationship between Sports and Social Media, Social Media and Sports Sector, Athletes and Social Media, Sports Organizations and Social Media, Sports Organizations and Social Media, Social Media in terms of Sports Marketing, Brand Building of Athletes and Social Media, Female Athletes and Social Media
Course Precondition
None
Resources
Abeza, G. (2023). Social Media and Sport Studies (2014–2023): A Critical Review. International Journal of Sport Communication, 16(3), 251-261. https://doi.org/10.1123/ijsc.2023-0182 • Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL. Communication & Sport, 7(1), 80–109. https://doi.org/10.1177/2167479517740343 • Abeza, G., Sanderson, J. (2022). Theory and social media in sport studies. International Journal of Sport Communication, 15(6), 1-9. • Acar F., Altunok G. (2013). The ‘politics of intimate’at the intersection of neo-liberalism and neo-conservatism in contemporary Turkey. Women’s Studies International Forum, 41(1), 14–23. https://doi.org/10.1016/j.wsif.2012.10.001 • Akgöz, G. (2016). From unhappy marriage to dangerous liaison: feminism, neoliberalism and social movements. Fe Dergi, 8(2), 85-100. • Arat, N. (1996). Women's studies in Turkey. Women's Studies Quarterly, 24(1/2), 400-411. • Atuk S. (2020). Femicide and the speaking state: Woman killing and woman (re) making in Turkey. Journal of Middle East Women's Studies, 16(3), 283–306. https://doi.org/10.1215/15525864-8637409 • Ayhan, B., & Demir, Y. (2022). Systematic Sexism: Women’s Sports News in a Circle of Gatekeepers and Users on Twitter. Communication & Sport, 1-23. https://doi.org/10.1177/21674795221147644.
Notes
Witkemper, C., Lim, C. H., & Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of Twitter users. Sport Marketing Quarterly, 21(3). Clavio, G. (2020). Social media and sports. Human Kinetics.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Knows the differences between New Media and Traditional Media. |
| LO02 | Comments on the relationship between Social Media and Sports. |
| LO03 | Analyzes the use of social media in terms of the sports industry. |
| LO04 | Understands the advantages and disadvantages of social media for athletes. |
| LO05 | Knows the opportunities created by social media for female athletes. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | The student applies methods and techniques in the field of physical education and sports. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | The student analyzes and evaluates the data. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | The student acquires basic professional knowledge | |
| PLO04 | Bilgi - Kuramsal, Olgusal | The student follows the literature on physical education and sports at national and international level. | 3 |
| PLO05 | Bilgi - Kuramsal, Olgusal | The student makes original studies in the field of physical education and sports. | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | The student produces solutions for the shortcomings in the field. | 2 |
| PLO07 | Bilgi - Kuramsal, Olgusal | The student collects, analyzes, interprets and publishes the data related to physical education and sports within the framework of social, scientific and ethical values. | 3 |
| PLO08 | Bilgi - Kuramsal, Olgusal | Students gain the ability to work in interdisciplinary fields. | |
| PLO09 | Bilgi - Kuramsal, Olgusal | The student uses knowledge in practice. | 2 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Students gain the ability to follow information in the field by using foreign language. | |
| PLO11 | Bilgi - Kuramsal, Olgusal | The student adheres to ethical principles. | 3 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | The student gains basic knowledge about the field of learning. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Course Introduction | Preparing course resources and content. | Öğretim Yöntemleri: Anlatım |
| 2 | Traditional and Social Media | Literature review and reading article, Literature review and article review and interviews with social media content producers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 3 | Traditional and Social Media in Sports | Reading books and articles on the subject. | Öğretim Yöntemleri: Anlatım, Örnek Olay, Soru-Cevap |
| 4 | Relationship between Sports and Social Media | Reviewing articles and reading relevant literature. | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Social Media in Terms of Sports Industry | Scanning and reading, resources, reading article, Interviews with social media content producers. | Öğretim Yöntemleri: Örnek Olay, Anlatım |
| 6 | Athletes and Social Media | Case study examining, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 7 | Sports Organization and Social Media | Make short interview, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Prepare to exam | Ölçme Yöntemleri: Ödev |
| 9 | Sports Events and Social Media | Literature review and article review Interviews with social media content producers. | Öğretim Yöntemleri: Anlatım, Örnek Olay |
| 10 | Social Media in terms of Sports Marketing | Interview to expert, scanning and reading resources | Öğretim Yöntemleri: Anlatım |
| 11 | Athletes Branding and Social Media | Article review and fieldwork, short interviews with social media managers. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Women Athletes and Social Media | Interview to social media expert, scanning and reading resources | Öğretim Yöntemleri: Anlatım, Örnek Olay, Soru-Cevap |
| 13 | Digital activism and sports | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Anlatım |
| 14 | Cyber violence and sports | Interviewing people who have experienced cyber violence, scanning and reading sources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 15 | General | Reviewing articles and reading relevant literature, Interviews with social media managers. | Öğretim Yöntemleri: Soru-Cevap, Tartışma |
| 16 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Prepare to exam | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 10 | 10 | 100 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 5 | 5 | 25 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 2 | 2 |
| Final Exam | 1 | 2 | 2 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||