TÜRKÇE
ENGLISH
Information
| Code | ILEM752 |
| Name | Communication and Artificial Intelligence |
| Term | 2024-2025 Academic Year |
| Term | Spring |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. Serkan BULUT |
| Course Instructor |
1 |
Course Goal / Objective
The aim of this course is to contribute to graduate students' scientific research in the field of artificial intelligence and communication by increasing their critical thinking and questioning ability.
Course Content
This course explains the transformation of communication practices based on artificial intelligence, the effects of artificial intelligence on the phenomenon of communication and communication studies. Research on topics such as the history of artificial intelligence, natural language processing and big language models are examined.
Course Precondition
There is no prerequisite for the course.
Resources
Brunnhuber, S. (2024). The Third Culture: The Impact of AI on Knowledge, Society and Consciousness in the 21st Century. Springer Nature Switzerland, Imprint: Springer. Günay, M. A. (2023). İLETİŞİM BİLİMLERİNDEYAPAY ZEKA. Konya: Eğitim Yayınevi. Makridakis, S. (2017). The forthcoming Artificial Intelligence (AI) revolution: Its impact on society and firms. Futures, 90, 46-60. Hancock, J. T., Naaman, M., & Levy, K. (2020). AI-mediated communication: Definition, research agenda, and ethical considerations. Journal of Computer-Mediated Communication, 25(1), 89-100. Guzman, A. L., & Lewis, S. C. (2020). Artificial intelligence and communication: A human–machine communication research agenda. New media & society, 22(1), 70-86. Gunkel, D. J. (2012). Communication and artificial intelligence: Opportunities and challenges for the 21st century. communication+ 1, 1(1).
Notes
Turkish and English literature, articles, journals, magazines, newspapers, online resources and research reports appropriate to the course content.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain basic concepts of artificial intelligence. |
| LO02 | Distinguish the relationship between artificial intelligence and communication practices. |
| LO03 | List the communication processes and ethical standards determined by artificial intelligence. |
| LO04 | Examines research proposals addressing the relationship between artificial intelligence and communication. |
| LO05 | Criticizes the relationship between generative AI and basic communication components. |
| LO06 | Design propositions about new artificial intelligence and communication research. |
| LO07 | Interpret the relationship between language and communicative AI. |
| LO08 | Designs a communication research on artificial intelligence. |
| LO09 | Criticizes current artificial intelligence research. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have the conceptual and theoretical competence to explain the phenomena in Communication Studies disciplines. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge about the basic conceptual approaches used in the field of social sciences. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | He/she has knowledge of basic methodological approaches, methods, research techniques and their application and evaluation in communication and media studies. | 5 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Identify local, national and international problems in the field of Communication Studies. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Selects data collection and analysis techniques within the appropriate methodologies and applies empirical studies in order to solve these problems, | |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She /he reports a social research she designed in the field of communication studies and turns it into original works in accordance with academic rules. | 5 |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to analyze and synthesize the phenomena in the field of social sciences in an interdisciplinary context. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Leads and works effectively individually and/or in a team by taking responsibility. . | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | She/he carryes her/his education to the next level of education. | 4 |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | He/she transfers his/her knowledge of the field in an effective and systematic way, both verbally and in writing. | 5 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Recognizes and applies social, scientific and professional ethical values. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Develops critical thinking skills. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition of resources and introduction to artificial intelligence | No prior preparation required | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Communicative artificial intelligence technologies | Exploratory reading from course materials | Öğretim Yöntemleri: Anlatım, Tartışma, Örnek Olay |
| 3 | Global artificial intelligence efforts | Reviewing an exemplary international AI organization | Öğretim Yöntemleri: Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 4 | History of artificial intelligence | Reading course materials | Öğretim Yöntemleri: Tartışma, Anlatım |
| 5 | Artificial intelligence and media technologies | Examining a sample application in the media | Öğretim Yöntemleri: Alıştırma ve Uygulama, Örnek Olay, Bireysel Çalışma |
| 6 | Language and artificial intelligence | Reviewing an article focused on language and AI | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama, Örnek Olay |
| 7 | Natural language processing | Reading materials on natural language processing | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 8 | Mid-Term Exam | Work to complete the assignment | Ölçme Yöntemleri: Ödev |
| 9 | Communication and artificial intelligence research | Methodologically analyzing a sample scientific study | Öğretim Yöntemleri: Tartışma, Soru-Cevap, Örnek Olay |
| 10 | Development of a research proposal | Examining case studies, reading lecture notes | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 11 | Methodology in artificial intelligence studies | A case study review of the methodology | Öğretim Yöntemleri: Alıştırma ve Uygulama, Tartışma |
| 12 | Research design | Examining case studies | Öğretim Yöntemleri: Tartışma, Alıştırma ve Uygulama |
| 13 | Big Data and AI | Reading course materials on big data | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 14 | The applications of AI in media and communication context | Examining an example of AI applied in the media | Öğretim Yöntemleri: Beyin Fırtınası, Örnek Olay, Soru-Cevap |
| 15 | Ethical use of artificial intelligence | Reading course materials | Öğretim Yöntemleri: Beyin Fırtınası, Tartışma |
| 16 | Term Exams | Working to complete the assignment | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Working to complete the assignment | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 13 | 3 | 39 |
| Out of Class Study (Preliminary Work, Practice) | 13 | 5 | 65 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 1 | 1 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 150 | ||
| Total Workload / 25 (h) | 6,00 | ||
| ECTS | 6 ECTS | ||