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Information
| Code | PZR152 |
| Name | Business Management II |
| Term | 2024-2025 Academic Year |
| Semester | 2. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Ön Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. SELİM SOYÇELİK |
| Course Instructor |
1 2 |
Course Goal / Objective
This course aims to provide basic concepts of business science to students and help improving fundamentals regarding organization management.
Course Content
Basic concepts of management, Antecedent management theories, system theory, contingency theory, modern management theories, motivation, leadership and communication, power and politics
Course Precondition
none
Resources
business management
Notes
lecture notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explain marketing, strategic marketing and marketing research. |
| LO02 | Explain product, prodcut types, prodcut life cycle and pricing. |
| LO03 | Define concepts of distribution and promotion. |
| LO04 | Explain accounting concept and basic accounting equation. |
| LO05 | Explain concepts of financial management and use basic financial ratios. |
| LO06 | Explain money and banking systems. |
| LO07 | Define concepts of capital markets, stocks and bonds. |
| LO08 | Define concepts of risk management, insurance and public relations. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have basic theoretical knowledge supported by up-to-date information in the field of marketing. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains the ability to independently carry out a basic level of marketing related work. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Take responsibility individually or as a team member to solve problems encountered in marketing-related applications. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | He/she can carry out activities for the development of the personnel he/she is responsible for. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Gains lifelong learning awareness. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. | 5 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals. | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | With the basic computer use required by the marketing field, internet technologies can use office software at a basic level. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | ıntroduction to Marketing Management | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Marketing Management | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Product Pricing | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 4 | Product and Pricing | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Distribution | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 6 | Promotion | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Rol Oynama, Grup Çalışması |
| 7 | Accounting | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama, Grup Çalışması |
| 8 | Mid-Term Exam | Reading the subject of textbooks | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Financial Management | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Financial Management II | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Money and Banking | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 12 | Capital Markets | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Tartışma, Alıştırma ve Uygulama |
| 13 | Risk Management and Public Relations | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Alıştırma ve Uygulama |
| 14 | Information Systems and Decision Technics | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 15 | Information Systems, Decision Technics | Reading the subject of textbooks | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Alıştırma ve Uygulama |
| 16 | Term Exams | Reading the subject of textbooks | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Reading the subject of textbooks | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||