PZR265 Marketing regulation

3 ECTS - 2-0 Duration (T+A)- 3. Semester- 2 National Credit

Information

Code PZR265
Name Marketing regulation
Term 2024-2025 Academic Year
Semester 3. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. SELİM SOYÇELİK
Course Instructor Öğr. Gör. SELİM SOYÇELİK (A Group) (Ins. in Charge)


Course Goal / Objective

This course aims to provide basic concepts of business science to students and help improving fundamentals regarding organization management.

Course Content

Basic concepts of management, Antecedent management theories, system theory, contingency theory, modern management theories, motivation, leadership and communication, power and politics

Course Precondition

none

Resources

marketing legislation

Notes

lecture notes


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Being able to explain the concept of contract and contract types
LO02 Being able to specify the outline of consumer rights
LO03 Being able to express the legislation on consumer protection
LO04 Being able to express the relevant legislation to sales (distance sales, direct sales, campaign sales, door-to-door sales, etc.)
LO05 Being able to evaluate legislation relating to commercial advertising and bulletins


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have basic theoretical knowledge supported by up-to-date information in the field of marketing.
PLO02 Bilgi - Kuramsal, Olgusal Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level.
PLO03 Bilgi - Kuramsal, Olgusal Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. 4
PLO04 Bilgi - Kuramsal, Olgusal Gains the ability to independently carry out a basic level of marketing related work.
PLO05 Bilgi - Kuramsal, Olgusal Take responsibility individually or as a team member to solve problems encountered in marketing-related applications.
PLO06 Bilgi - Kuramsal, Olgusal He/she can carry out activities for the development of the personnel he/she is responsible for. 5
PLO07 Beceriler - Bilişsel, Uygulamalı They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies.
PLO08 Beceriler - Bilişsel, Uygulamalı Gains lifelong learning awareness. 3
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals.
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği With the basic computer use required by the marketing field, internet technologies can use office software at a basic level.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results. 5


Week Plan

Week Topic Preparation Methods
1 Historical development of Consumer Law Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
2 The constitutional ground of consumer law Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Consumer concept and its definition Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
4 The scope of Consumer law Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
5 consumer rights Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
6 Informing consumer Lecture notes Öğretim Yöntemleri:
Anlatım, Alıştırma ve Uygulama
7 Educating consumer Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
8 Mid-Term Exam Lecture notes Ölçme Yöntemleri:
Yazılı Sınav
9 Midterm Exam Lecture notes Öğretim Yöntemleri:
Soru-Cevap
10 Consumer rules in EU and comparison with our country Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
11 Consumer rights against bad products Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Tartışma
12 consumer rights against deceptive advertising Lecture notes Öğretim Yöntemleri:
Anlatım, Tartışma
13 Consumer rights about contracts Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Alıştırma ve Uygulama
14 Consumer rights about consumer credits Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
15 Judgement for consumer rights Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams Lecture notes Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Lecture notes Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 13.05.2024 09:35