PZR264 TOURISM MARKETING

3 ECTS - 2-0 Duration (T+A)- 4. Semester- 2 National Credit

Information

Code PZR264
Name TOURISM MARKETING
Term 2024-2025 Academic Year
Semester 4. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. SADIK EREN
Course Instructor
1 2
Öğr. Gör. SADIK EREN (A Group) (Ins. in Charge)


Course Goal / Objective

It is aimed to gain the evaluation of the marketing knowledge, concepts , tools and the ability to apply to the field of tourism.

Course Content

1 Marketing in general 2 Service marketing 3 Introduction to tourism marketing 4 Tourism marketing environment 5 Tourism marketing planning 6 Tourism Market 7 Touristic Product 8 Pricing touristic products 9 Distribution in tourism 10 Promotion of touristic products 11 People in tourism marketing 12 Physical evidence in tourism marketing 13 Process in tourism marketing

Course Precondition

....

Resources

Mikdat Erol, Turizm Pazarlaması, 2003.

Notes

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Course Learning Outcomes

Order Course Learning Outcomes
LO01 Learning of the tourism marketing concept and function.
LO02 Providing the service and its elements in general.
LO03 Learning the behaviours of customers in tourism sector
LO04 Perception of the marketing effectiveness in current samples.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Have basic theoretical knowledge supported by up-to-date information in the field of marketing. 4
PLO02 Bilgi - Kuramsal, Olgusal Gains the skills to use the basic theoretical and applied knowledge acquired in the field of marketing at an advanced education level in the same field or in a field at the same level. 4
PLO03 Bilgi - Kuramsal, Olgusal Using the knowledge and skills acquired in the field of marketing, he/she will be able to analyze, interpret, question, criticize and find solutions to any marketing problem at a basic level. 2
PLO04 Bilgi - Kuramsal, Olgusal Gains the ability to independently carry out a basic level of marketing related work. 2
PLO05 Bilgi - Kuramsal, Olgusal Take responsibility individually or as a team member to solve problems encountered in marketing-related applications. 2
PLO06 Bilgi - Kuramsal, Olgusal He/she can carry out activities for the development of the personnel he/she is responsible for. 2
PLO07 Beceriler - Bilişsel, Uygulamalı They can criticize the basic knowledge and skills acquired in marketing, have the ability to identify their deficiencies and meet these deficiencies. 2
PLO08 Beceriler - Bilişsel, Uygulamalı Gains lifelong learning awareness. 1
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can convey his/her thoughts through written, verbal and visual communication at the level of basic knowledge and skills on marketing-related issues. 1
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği He/she can share his/her thoughts on marketing-related issues and solutions to problems with experts and non-experts. 1
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Obtains a basic level of foreign language knowledge to monitor information in the field of marketing and communicate with colleagues and non-nationals.
PLO12 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği With the basic computer use required by the marketing field, internet technologies can use office software at a basic level.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Have social, scientific, cultural and ethical values in the stages of collecting any data in the field of marketing, applying it and announcing the results.


Week Plan

Week Topic Preparation Methods
1 Marketing in general Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
2 Service marketing Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
3 Introduction to tourism marketing Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
4 Tourism marketing environment Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
5 Tourism marketing planning Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
6 Tourism Market Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
7 Touristic Product Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
8 Mid-Term Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Pricing touristic products Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Grup Çalışması
10 Distribution in tourism Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Grup Çalışması
11 Promotion of touristic products Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Grup Çalışması
12 People in tourism marketing Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Grup Çalışması
13 Physical evidence in tourism marketing Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Grup Çalışması
14 Process in tourism marketing Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap, Grup Çalışması
15 Couse review Lecture notes Öğretim Yöntemleri:
Anlatım, Soru-Cevap
16 Term Exams Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 13.05.2024 09:37