TÜRKÇE
ENGLISH
Information
| Code | ENS212 |
| Name | Strategic Management |
| Term | 2024-2025 Academic Year |
| Semester | 4. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. ALİ KOKANGÜL |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of this course is to introduce the basic concepts, principles and practices related to strategic management.
Course Content
This course aims to create a competitive advantage for businesses against their competitors,
Course Precondition
There are no prerequisites for the course.
Resources
Strategic Management-Development Implementation and Control/Authors: Richard B. Robinson Jr, John A. Pearce II, Translation Editor: Mehmet Barca, Year of Publication 2015, Nobel Academic Publishing HBR Strategy, Optimist Publishing House, Translator: Melis Inan; 2013 July.
Notes
HBR Strateji, Optimist Yayınevi, Çevirmen: Melis İnan; 2013 Temmuz.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the concepts of strategic management. |
| LO02 | Explain the strategic approach in business management. |
| LO03 | Defines the strategy creation process |
| LO04 | Explains the business environment |
| LO05 | Explain the development of sustainable competitive advantages. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge of mathematics, science and related engineering disciplines; can use the theoretical and applied knowledge in these fields in complex engineering problems. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Acquire the ability to identify, define, formulate and solve complex Industrial Engineering problems; for this purpose, will have the ability to choose and apply appropriate analysis and modeling methods. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; can apply modern design methods for this purpose. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Develops modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications, and has the ability to use information technologies effectively. | |
| PLO05 | Bilgi - Kuramsal, Olgusal | Have the ability to design experiments, collect data, analyze and interpret results for the investigation of complex engineering problems or discipline-specific research topics. | 4 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Have the ability to work effectively in disciplinary and multi-disciplinary teams or individually. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Ability to communicate effectively in Turkish orally and in writing; knowledge of at least one foreign language; have the ability to write effective reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Have the awareness of the necessity of lifelong learning; can follow the developments in science and technology and have the ability to constantly renew themselves. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Acts in accordance with ethical principles, has knowledge about the standards used in engineering applications with the awareness of professional and ethical responsibility. | |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Gain knowledge of business practices such as project management, risk management and change management; become aware of entrepreneurship and innovation. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains knowledge about the effects of engineering practices on health, environment and safety in universal and social dimensions and the problems of the age reflected in the field of engineering and has awareness of the legal consequences of engineering solutions. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | They can benefit from the power of effective communication in their professional life and have the ability to interpret developments correctly. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to design, develop, implement and improve integrated systems involving machine, time, information and money. | |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Have the ability to design, develop, implement and improve complex products, processes, businesses, systems by applying modern design methods, under realistic conditions and constraints such as cost, environment, sustainability, manufacturability, ethical, health, safety and political issues. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction: Strategic management | Bölüm 1: Stratejik Yönetim (s.2-18) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 2 | company mission | Bölüm 2: İşletme Misyonu (s.20-43) | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | external environment analysis | Chapter 4: The External Environment (p.80-113) | Öğretim Yöntemleri: Anlatım |
| 4 | Business analysis | Bölüm 6: İç Çevre Analizi (s.137-177) | Öğretim Yöntemleri: Anlatım |
| 5 | Long Term Goals and Strategies | Bölüm 7: Uzun Vadeli Hedefler ve Stratejiler (s.178-213) | Öğretim Yöntemleri: Anlatım |
| 6 | Strategy: Business Strategy | Bölüm 8: İşletme Stratejisi (s.214-239) | Öğretim Yöntemleri: Anlatım |
| 7 | Strategy: Strategy of Companies Operating in Multiple Sectors | Bölüm 9:Birden Çok Sektörde Faaliyet Gösteren Şirketlerin Stratejisi (s.240-261). | Öğretim Yöntemleri: Anlatım |
| 8 | Mid-Term Exam | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Strategy Implementation | Bölüm 10: Uygulama(s.265-293) | Öğretim Yöntemleri: Anlatım |
| 10 | Organizational Structure | Bölüm 11: Organizasyon Yapısı (s.294-324) | Öğretim Yöntemleri: Anlatım |
| 11 | Leadership and Culture | Bölüm 12: Liderlik ve Kültür (s.325-352) | Öğretim Yöntemleri: Anlatım |
| 12 | Strategic Audit | Bölüm 13: Stratejik Denetim (s.353-368) | Öğretim Yöntemleri: Anlatım |
| 13 | Innovation and Entrepreneurship | Chapter 14: Innovation and Entrepreneurship (p.369-394) | Öğretim Yöntemleri: Anlatım |
| 14 | How is Case Study Analysis Made? | Part 4: Case Study in Strategic Management (p.396-404). | Öğretim Yöntemleri: Anlatım |
| 15 | Case Study | Southwest HavaYolları (s.482-498). | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Exam preparation | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||