TÜRKÇE
ENGLISH
Information
| Code | GZS428 |
| Name | VISUAL COMMUNICATION APPLICATIONS |
| Term | 2024-2025 Academic Year |
| Semester | 8. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. ONUR DURSUN |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of the course is to train qualified persons who have the ability of visual material producing for media areas. Informing studends about using of communication technics, this course focuses on both drawing/designing knowledge and on applied designing technics. Tries to improve student's drawing/designing scope and application skills of computer using. Creating awareness of using the communication technics, course tries to link communication with communication technics.
Course Content
This course includes the use of programs such as Adobe Illustrator and Adobe Premier. The course touches on the processes and techniques of producing visual content for all types of mass media. Particularly the drawing and designing of visual materials, as well as the printing and publication preparation processes, are explained practically in the course.
Course Precondition
None
Resources
Adobe Grafik Tasarım Uzmanlığı Seti
Notes
Course materials
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Uses a few computer programmes used in media organizations |
| LO02 | Understands the rules of preparing content of visual media |
| LO03 | Grasps current visual media approaches. |
| LO04 | Improves his/her visual design scope |
| LO05 | Acquires the principles of visual media content creation in a technical context. |
| LO06 | Produces content for traditional and new communication environments. |
| LO07 | Gain knowledge about the development of digital technologies in the media field. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines news production, consumption and distribution processes, news sources, news / media text types. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | List the theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Outlines the legal framework of journalism in Turkey and internationally, the legal rights of journalists, press professional principles, and ethical codes. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Designs scientific research in the field of social sciences and humanities, especially communication and media. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Compares traditional and new/digital communication technologies, computers and information systems. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Prepares written, visual and audio content for traditional and digital journalism/media environments. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Discusses the concepts/areas of society, culture and communication. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Supports individual and collective work in professional life. | |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically discusses the agenda and innovations of local, regional, national and international media with new perspectives. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Examines traditional and digital media contents with critical approaches with media literacy competence. | 3 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Describe the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Criticizes otherizing, discriminatory and hateful discourses in the media and society. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Through theoretical and practical knowledge, he/she supports decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Supports cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Design solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Applies new generation journalism technologies. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Performs duties such as press consultancy, communication coordination, press advisory, and communication management in various institutions and organizations. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Supports work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction | Sample analysis | Öğretim Yöntemleri: Anlatım |
| 2 | Introduction to Adobe Illustrator | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 3 | Examine the tool menu of Adobe Illustrator | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 4 | Getting to know the main menus of Adobe Illustrator | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 5 | Creating a page in Adobe Illustrator | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 6 | Vector drawing techniques in Adobe Illustrator | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 7 | Drawing objects in Adobe Illustrator | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Proje / Tasarım |
|
| 9 | Knowledge of advanced design techniques | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 10 | Information on color principles and the color properties of the program | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 11 | Poster making | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 12 | Page design | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 13 | Billboard creation | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 14 | Advertising etc. material preparation | Sample analysis | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 15 | Creating content for web and mobile environments | Sample analysis | Öğretim Yöntemleri: Anlatım |
| 16 | Term Exams | Examination of course's practices | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Term Exams | Examination of course's practices | Ölçme Yöntemleri: Proje / Tasarım |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||