TÜRKÇE
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Information
| Code | STA839 |
| Name | Advanced Typography |
| Term | 2024-2025 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Doktora Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi OYA AYGÜN |
Course Goal / Objective
It is aimed to teach some technical details and rules of correct use of writing such as distinguishing certain features of letters, visual relations within the font, choosing the right font for the message, the concept of typography encountered in typographic design, punctuation marks, text arrangements.
Course Content
In terms of the communication values of the warning elements (rhythm, stain, balance, composition, color, typography) which are the factors that affect the perception, the psychological dimension is taken into consideration and the rules of comprehension of the readability of the writing in the context of design are given and rules are applied.
Course Precondition
None
Resources
BECER, E., 2007, Modern Sanat ve Yeni Tipografi, Ankara, Dost Kitabevi Yayınları AMBROS, G. and HARRİS, P., Tipografinin Temelleri, Literatür Yayınları AMBROS, G. and HARRİS, P., Görsel Tipografi Sözlüğü, Literatür Yayınları SARIKAVAK, N. K., Tipografinin Temelleri, Doruk Yayınları SARIKAVAK, N. K., Sayısal Tipografi, Batıda ve Ülkemizde Sayısal Harf,Font Tasarımcıları, Başkent Üniversitesi Yayınları
Notes
CARTER, R., Day, B., Meggs, P. Typographic Design, Form and Communication
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the design problem. |
| LO02 | Develops research and observation skills. |
| LO03 | Problem proposes a variety of different solutions. |
| LO04 | Recognize the creative solution / idea production methods. |
| LO05 | To be able to master the design principles and techniques of graphic design. |
| LO06 | Apply professional expression and visualization techniques. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | To have current technical and technological knowledge about the field. | 4 |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understands different art movements and design approaches in relation to the opportunities and thought systems that stand out in their historical periods. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands the phenomenon of art and design at a level to evaluate it in cultural, sociological, political, philosophical and economic contexts. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Understands the relations of today's knowledge areas with each other in a way to use them in the field of expertise, perceives interdisciplinary interaction in a way that transforms them into creative activities. | 5 |
| PLO05 | Bilgi - Kuramsal, Olgusal | She/he uses different experiences related to her field in her creative applications. | 5 |
| PLO06 | Bilgi - Kuramsal, Olgusal | Develops creative and innovative methods in the process of creating original artwork and product design. Researches and applies different materials, techniques and forms of expression, evaluates and documents the results. | 4 |
| PLO07 | Bilgi - Kuramsal, Olgusal | Creates content for original art works, organizes their exhibition, evaluates the results, Develops projects jointly with artists, designers and scientists from different disciplines. | 4 |
| PLO08 | Bilgi - Kuramsal, Olgusal | It produces works that are worth exhibiting / presenting in national and international competitions and organizations, It plans multi-group works by transforming the transitive relations between different disciplines into contemporary presentation and expression forms. | 5 |
| PLO09 | Bilgi - Kuramsal, Olgusal | Today's art; In line with its multilingual and multi-media orientation, it interacts with its fields of expertise and creates creative teams. | 3 |
| PLO10 | Beceriler - Bilişsel, Uygulamalı | Determines the problems related to the field, applies and interprets scientific research methods and principles. | |
| PLO11 | Beceriler - Bilişsel, Uygulamalı | Takes responsibility individually and as a team member in solving problems related to her/his field, develops new ideas and methods. | 4 |
| PLO12 | Beceriler - Bilişsel, Uygulamalı | Uses the knowledge of her/his area of expertise to serve society and humanity on the basis of universal and national needs. | |
| PLO13 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Shares art-specific thoughts and design suggestions using written, verbal and visual data. | 4 |
| PLO14 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he exhibits, explains and promotes her works in traditional and digital media. | 4 |
| PLO15 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he organizes academic meetings related to her field of expertise, participates in discussions, defends her ideas and projects. | 3 |
| PLO16 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She/he has a level of foreign language knowledge to follow up-to-date information and communicate with her colleagues in her area of expertise. | 2 |
| PLO17 | Yetkinlikler - Öğrenme Yetkinliği | Uses scientific and artistic research methods and conducts original research in the fields of art and/or design. | 3 |
| PLO18 | Yetkinlikler - Öğrenme Yetkinliği | Recognizes the main reference sources of art and the field of expertise, uses literature knowledge, pedagogical methods and techniques of the field, teaching, supervision and evaluation skills effectively. | |
| PLO19 | Yetkinlikler - Öğrenme Yetkinliği | Knows the importance of cultural heritage and the need to protect productions and techniques specific to this heritage, guides them to be produced and interpreted in current conditions. | |
| PLO20 | Yetkinlikler - Öğrenme Yetkinliği | It becomes aware of the universal, social and environmental effects of its design and applications, and contributes to sustainable development, innovation and entrepreneurship. | 4 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to the course, acquaintance, giving information about the lesson plan. | Research Review | Öğretim Yöntemleri: Anlatım |
| 2 | Definition, Rules and Terms of Typography I - Introduction to examples accompanied by examples. | Research Review | Öğretim Yöntemleri: Anlatım |
| 3 | Application sketches 1 | Sketch Works | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 4 | Application sketches 2 | Sketch Works | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 5 | Application sketches 3 | Sketch Works | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 6 | Evaluation of sketches | Application and Evaluation | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 7 | 1st Project Application and Evaluation | Design Study | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 8 | Mid-Term Exam | Presentation Preparation | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 9 | Examination of different fonts, classification of characters and evaluation of differences light, medium, bold, black, italic, regular etc. | Research Review | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 10 | Evaluation of the color, size, weight and styles of typographic applications in the making of attractive, intriguing writing applications. | Research Review | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 11 | Examining current typography approaches with examples | Research Review | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 12 | Determining the project subject to new approaches | Research Review | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 13 | 2nd Project Application sketches 1 | Application and Evaluation | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 14 | 2nd Project Application sketches 2 | Application and Evaluation | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 15 | 2nd Project Application and Evaluation | Design Study | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 16 | Final Exams | Presentation Preparation | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 17 | Final Exams | Presentation Preparation | Öğretim Yöntemleri: Alıştırma ve Uygulama |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||