TÜRKÇE
ENGLISH
Information
| Code | GRS221 |
| Name | Business Communication |
| Term | 2024-2025 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MEHMET CİHAN YAVUZ |
| Course Instructor |
Prof. Dr. MEHMET CİHAN YAVUZ
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Development of daily communication competencies needed in graphic design agencies and related business world.
Course Content
The concept of communication, its importance; communication process, communication types, verbal, nonverbal communication, body language; written communication, presentation skills, listening skills, communication on the phone.
Course Precondition
None
Resources
Yatkın, Ahmet (2015), Public Relations and Communcation, Nobel Akademik Publishing
Notes
Lecture notes and presentations
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Explains the concept and importance of communication. |
| LO02 | Lists the characteristics and process of communication. |
| LO03 | Apply effective listening skills. |
| LO04 | Apply effective nonverbal communication. |
| LO05 | Apply effective communication on the phone. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the basic elements and principles of Art and Design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Recognition of national/international artistic and cultural elements which can effect Graphic design practices. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Identification of communication methods, communication elements and mass communication media | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Using research methods, techniques and dialectic to make access to information. | 2 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | It uses the basic principles of art and design such as color, hierarchy, size and scale. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Following and using the current applications, innovations and technological devolopments in line with the visual communication world. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Using different materials, paints and technological tools in the process of design. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Using the information of ther field with the practices of other diciplines. | 4 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Have the skills to work effectively and take responsibility individually and in groups. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Taking responsibility in the use of correct language when designing. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Understands the importance of a planned, meticulous and disciplined design process. | 4 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Operating information and communication technologies effectively, both in learning process and design process. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creating designs that serve its purpose, communicates successfully and reaches the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Having the self-confidence and ability of communicating, written, orally and visually. | 5 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Have the ability to communicate well with colleagues, employers and individuals to whom they serve. | 5 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Being competent in at least one foreign language to be able to understand and communicate in the field. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Being aware of the role and importance of graphic design in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. | 2 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Business Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 2 | Communication and Management | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 3 | Features of Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 4 | Communication Process | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 5 | Elements of Communication Process-1 | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 6 | Elements of Communication Process-2 | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 7 | Elements of Communication Process-3 | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 8 | Mid-Term Exam | Reading the textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Types of Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 10 | Oral Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 11 | Listening Skills | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 12 | Nonverbal Communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 13 | Written communication | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 14 | Communication on Phone | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 15 | Presentation Skills | Reading related chapter of the textbook | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Örnek Olay |
| 16 | Final Exam | Reading the textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Final Exam | Reading the textbook and lecture notes | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||