GRA311 Advertising Graphics

5 ECTS - 2-2 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code GRA311
Name Advertising Graphics
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 2-2 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör. DERVİŞ İLKER GÜL
Course Instructor Öğr. Gör. DERVİŞ İLKER GÜL (A Group) (Ins. in Charge)


Course Goal / Objective

Introduction to the basic concepts of advertising, advertising discipline, with research and campaign planning and implementation of creative thinking.

Course Content

Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing creative advertising campaigns and the attitudes of designers.

Course Precondition

None

Resources

Grafik Tasarımda Üretim Teknikleri , Emre BECER Görsel iletişim ve Grafik tasarım.E. Becer Teknik çizim ve Perspektif H.Kılıçkan,

Notes

Archive Magazine, Fotoshop Magazin, Grafik tasarım dergileri, Bak dergileri, Grafik Meslekleri birliği dergileri, Etiket dergileri.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 To learn how to work in a creative team
LO02 Knowledge acquisition and use of research methods.
LO03 Be able to practice the knowledge gained in the design and research methods to use to obtain the dialectical relationship.
LO04 Using the Graphic design principles and methods to create a product.
LO05 Understands that advertising is a creative idea planning job.
LO06 Gains the skill of transferring and presenting the strategy to visual and verbal language with a creative and critical approach.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has knowledge about the basic elements and principles of Art and Design. 2
PLO02 Bilgi - Kuramsal, Olgusal Recognition of national/international artistic and cultural elements which can effect Graphic design practices.
PLO03 Bilgi - Kuramsal, Olgusal Identification of communication methods, communication elements and mass communication media 4
PLO04 Bilgi - Kuramsal, Olgusal Using research methods, techniques and dialectic to make access to information.
PLO05 Beceriler - Bilişsel, Uygulamalı It uses the basic principles of art and design such as color, hierarchy, size and scale. 4
PLO06 Beceriler - Bilişsel, Uygulamalı Following and using the current applications, innovations and technological devolopments in line with the visual communication world. 4
PLO07 Beceriler - Bilişsel, Uygulamalı Using different materials, paints and technological tools in the process of design. 5
PLO08 Beceriler - Bilişsel, Uygulamalı Using the information of ther field with the practices of other diciplines. 3
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Have the skills to work effectively and take responsibility individually and in groups. 5
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Taking responsibility in the use of correct language when designing. 4
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understands the importance of a planned, meticulous and disciplined design process.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Gains the ability to read, understand and interpret what is read, and evaluate it with a critical approach.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Operating information and communication technologies effectively, both in learning process and design process. 3
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Creating designs that serve its purpose, communicates successfully and reaches the target audience. 5
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Having the self-confidence and ability of communicating, written, orally and visually.
PLO16 Yetkinlikler - İletişim ve Sosyal Yetkinlik Have the ability to communicate well with colleagues, employers and individuals to whom they serve. 3
PLO17 Yetkinlikler - İletişim ve Sosyal Yetkinlik Being competent in at least one foreign language to be able to understand and communicate in the field.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. 3
PLO19 Yetkinlikler - Alana Özgü Yetkinlik Being aware of the role and importance of graphic design in social life. 4
PLO20 Yetkinlikler - Alana Özgü Yetkinlik Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. 3
PLO21 Yetkinlikler - Alana Özgü Yetkinlik Prepares creative, original, economical, aesthetic alternative drafts for visual communication problems. 5


Week Plan

Week Topic Preparation Methods
1 Meeting and giving information about the course content Sample design review Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
2 The notion and importance of Advertisement Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
3 Advertising: definition, types, purpose Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
4 Advertising Media Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
5 Generating working groups as the logic of agency teams. Groups will start their preparations for the advertising campaigns, according to the information described in creative brief. Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
6 Groups will make brainstorming and researches on the advertising campaign. They will generate idea sketches by using the methods of creativity through sample case-studies Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
7 Reviews of the sample design cases, taking out some creation tips of them Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
8 Midterm Review Reading the source Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
9 Project 1 -Sketching studies for sellected desing products throug their advertising campaigns. Research Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
10 Project 1. Continue sketching on selected products for campaigns. Design works Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
11 Project 1 Design process through the sketches Design works Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
12 Project 1. Continue to implement selected sketches. Design works Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
13 Project 2 Making researches and generating idea sketches for another advertising product Sketching Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
14 Project 2 Design process through the sketches Design works Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
15 Project 2. Continue to implement the selected sketches. Design works Öğretim Yöntemleri:
Alıştırma ve Uygulama, Beyin Fırtınası
16 Term Exams Preparetion for the presentation Ölçme Yöntemleri:
Proje / Tasarım
17 Term Exams Preparetion for the presentation Ölçme Yöntemleri:
Proje / Tasarım


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 4 56
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 1 3 3
Mid-term Exams (Written, Oral, etc.) 1 8 8
Final Exam 1 16 16
Total Workload (Hour) 125
Total Workload / 25 (h) 5,00
ECTS 5 ECTS

Update Time: 14.05.2024 10:11