TÜRKÇE
ENGLISH
Information
| Code | GRS313 |
| Name | Analysing of Advertising |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 2 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Öğr. Gör. BURÇAK SALMAN |
| Course Instructor |
Dr. Öğr. Üyesi Tuğba GAYRET
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Introduction to the basic concepts of advertising, creative advertising and advertising processes found by analyzing discourse.
Course Content
Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing the creative advertising campaigns through their visual expression strategies.
Course Precondition
None
Resources
Grafik Tasarımda Üretim Teknikleri , Emre BECER Görsel iletişim ve Grafik tasarım.E. Becer Teknik çizim ve Perspektif H.Kılıçkan,
Notes
Archive Magazine, Fotoshop Magazin, Grafik tasarım, Etiket dergileri.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Introduction to sub-structure of the theory of advertising |
| LO02 | Developing an analytical point of view against the discourse of advertising. |
| LO03 | Is able to form the dialectic relationship in design. |
| LO04 | Recognizes ad creation processes |
| LO05 | Recognize the relationship between graphic design and advertising channels |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 4 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 3 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | 5 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | 5 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | 3 |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | 2 |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | 3 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | 4 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | 4 |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Meeting, Informing on the content of the course | Sample review, Research | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 2 | Advertise analysis Introduction | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 3 | The principles of a successful ad campaign. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 4 | Persuasive techniques in advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 5 | In advertisements humor, emotion and absurdity, the use and effects. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 6 | Target audience, media and advertising campaigns for the analysis of the product category. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 7 | Reveal the impact of media selection In advertisements strategy | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Sample review, Research | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Methods used in the analysis of advertising campaigns | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 10 | Analysis of traditional advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 11 | Analysis of digital advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 12 | Analysis of social advertising campaigns | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 13 | Analysis of political and international advertising campaigns. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası |
| 14 | Student presentations I. | Sample review, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Gösteri |
| 15 | Student presentations II. | Sample review, Practice, Research | Öğretim Yöntemleri: Anlatım, Tartışma, Beyin Fırtınası, Gösteri |
| 16 | Term Exams | Sample review, Practice, Research | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Sample review, Practice, Research | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 1 | 14 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 4 | 4 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 54 | ||
| Total Workload / 25 (h) | 2,16 | ||
| ECTS | 2 ECTS | ||