TUR142 Public relations

3 ECTS - 2-0 Duration (T+A)- 2. Semester- 2 National Credit

Information

Code TUR142
Name Public relations
Term 2024-2025 Academic Year
Semester 2. Semester
Duration (T+A) 2-0 (T-A) (17 Week)
ECTS 3 ECTS
National Credit 2 National Credit
Teaching Language Türkçe
Level Ön Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Öğr. Gör.Dr. GÖKHAN ÇOLAK
Course Instructor
1 2
Zeynep ALBAYRAK (A Group) (Ins. in Charge)


Course Goal / Objective

To know the public relations profession theoretically and to comprehend its application areas.

Course Content

The concept of public relations, the development of public relations in the world and in Turkey, public relations model, promotion, marketing, advertising, public relations and ethical public relations, target audience, press release writing, public relations management, public relations campaigns, public relations and social responsibility, crisis management , internal communication reputation management

Course Precondition

None

Resources

Halkla İlişkiler, Aydemir OKAY, Der Yayınları.

Notes

Halkla İlişkiler, Aydemir OKAY, Der Yayınları.


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Comprehends the models of public relations.
LO02 Understands the importance of public relations.
LO03 Knows the functions of public relations.
LO04 Knows the development process of public relations.
LO05 Knows the techniques used in public relations.
LO06 Knows the relationships between advertising, public opinion, propaganda and marketing.
LO07 Gains information about campaigns (promotions).
LO08 Makes public relations practices.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Transfers basic information about theories, facts, concepts and principles related to tourism and hotel management.
PLO02 Bilgi - Kuramsal, Olgusal Explains information about legal regulations, professional standards and practices in the field of tourism and hotel management.
PLO03 Bilgi - Kuramsal, Olgusal Transfer information about the internal and external environmental factors of organizations in the field of tourism and hotel management. 5
PLO04 Bilgi - Kuramsal, Olgusal Transfers information about service processes and operations in the field of tourism and hotel management. 2
PLO05 Bilgi - Kuramsal, Olgusal Explains the planning, organization, execution, coordination and control functions of tourism and hotel management management. 2
PLO06 Beceriler - Bilişsel, Uygulamalı Uses the knowledge acquired in the field of tourism and hotel management in the business environment and profession. 2
PLO07 Yetkinlikler - Öğrenme Yetkinliği Uses the physical environment, tools and technologies related to the field of tourism and hotel management.
PLO08 Yetkinlikler - Öğrenme Yetkinliği Uses a foreign language at a level to understand guest requirements and professional international terms of the tourism industry.
PLO09 Yetkinlikler - Öğrenme Yetkinliği Have basic computer usage knowledge and knowledge about information systems used in hotel businesses and the ability to use these software.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Takes responsibility as a team member. 3
PLO11 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Establishes effective interpersonal and intercultural communication. 4
PLO12 Yetkinlikler - Öğrenme Yetkinliği Regularly conducts health, safety and risk assessments in the field of tourism and hotel management.
PLO13 Bilgi - Kuramsal, Olgusal Protects the natural environment by adhering to ethical values.
PLO14 Bilgi - Kuramsal, Olgusal Pays attention to personal care, hygiene, clothing and appearance.
PLO15 Yetkinlikler - Öğrenme Yetkinliği Continuously develops knowledge, skills and competencies in the field of tourism and hotel management.
PLO16 Bilgi - Kuramsal, Olgusal Have the ability to think critically, produce alternative solutions and analyze information by obtaining information from different sources. 2
PLO17 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Communicates effectively with guests and collaborators through written and verbal expression. 2
PLO18 Beceriler - Bilişsel, Uygulamalı Acts in accordance with social, scientific and professional ethical values. 5


Week Plan

Week Topic Preparation Methods
1 Definition of public relations and application areas Text Book Öğretim Yöntemleri:
Anlatım
2 Similarities and differences with other concepts in communication Text Book Öğretim Yöntemleri:
Anlatım
3 Development of public relations, historical process Text Book Öğretim Yöntemleri:
Anlatım
4 Public relations models 1 Text Book Öğretim Yöntemleri:
Anlatım
5 Public relations models 2 Text Book Öğretim Yöntemleri:
Anlatım
6 Marketing Oriented Public Relations Text Book Öğretim Yöntemleri:
Anlatım
7 Fields of Activity of Public Relations Text Book Öğretim Yöntemleri:
Anlatım
8 Mid-Term Exam Exam Ölçme Yöntemleri:
Yazılı Sınav
9 Public relations techniques Text Book Öğretim Yöntemleri:
Anlatım
10 Public relations techniques 2 Text Book Öğretim Yöntemleri:
Anlatım
11 Press release writing 1 Text Book Öğretim Yöntemleri:
Anlatım
12 Press release writing 2 Text Book Öğretim Yöntemleri:
Anlatım
13 Basic Principles of Public Relations Tools and Methods Used in Public Relations Text Book Öğretim Yöntemleri:
Anlatım
14 Printed Instruments, Verbal instruments, Audio-visual instruments Text Book Öğretim Yöntemleri:
Anlatım
15 Social responsibility and corporate reputation Text Book Öğretim Yöntemleri:
Anlatım
16 Term Exams Exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 2 28
Out of Class Study (Preliminary Work, Practice) 14 2 28
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 6 6
Final Exam 1 16 16
Total Workload (Hour) 78
Total Workload / 25 (h) 3,12
ECTS 3 ECTS

Update Time: 14.05.2024 05:13