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Information
| Code | BAC326 |
| Name | Consumer Behaviour |
| Term | 2024-2025 Academic Year |
| Semester | 6. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. MURAT İSMET HASEKİ |
| Course Instructor |
1 2 |
Course Goal / Objective
The aim of this course is; To learn about the consumers and their behaviors, to understand the problems of the consumers and to develop suitable solutions for their problems.
Course Content
The content of the course is to reveal the place and importance of consumer and consumer behavior in the field of marketing. Consumer research consists of market segmentation and consumer behavior-marketing strategy relationship, psychological effects affecting consumer behavior, socio-cultural effects, consumer purchasing processes.
Course Precondition
No prerequisite
Resources
Consumer Behavior; Micheal R. Solomon, Nobel Publisher, Ankara, 2020.
Notes
Consumer Behavior; Remzi Altunışık ve Ahmet Hamdi İslamoğlu, Beta Releases, 5.Edition, 2013, İstanbul.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | The consumer defines the basic concepts of consumer behavior. |
| LO02 | Explains consumer behavior models. |
| LO03 | Defines the factors (personal, cultural, social, psychological and demographic) that affect consumer behavior. |
| LO04 | Explain the purchasing decision process in organizational markets. |
| LO05 | Defines consumer behavior and marketing strategy. |
| LO06 | Explains how the market practices of the enterprises affect the consumers/organizational buyers who are the target audience. |
| LO07 | Defines marketing practices aimed at providing consumer satisfaction. |
| LO08 | Explains consumer purchasing decision process and post-purchase behavior of consumers. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain all the basic functions of the business conceptually. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Explain the basic economic concepts and the relationship between basic economic concepts and business management concepts. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Define the basic information about the law discipline related to the field of business administration. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Transfer information about the field of business in the language of learning by using effective verbal, written and visual communication methods. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Determine the most appropriate approaches, implementations and methods of business management considering sectors, their sizes, resources, cultures, goals and objectives. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Determine appropriate methods to solve business problems. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Research in the field of business and reports the results of the research for use in managerial decision-making processes. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Effectively work as a team and takes the necessary responsibility within the team. | 3 |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | As well as professional development, improve him-/herself continuously in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning. | 4 |
| PLO10 | Yetkinlikler - Öğrenme Yetkinliği | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning. | 5 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Use basic numerical and statistical analysis programs of business management. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Monitor the external environment factors such as sector structure, competition, technology, economy, politics and culture that affect the activities of businesses and interpret their effects on businesses. | 5 |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use/report/interpret Business Information Systems and sub-modules required by business management. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Use Turkish and at least one foreign language in accordance with the requirements in academic and business life. | 3 |
| PLO15 | Yetkinlikler - Alana Özgü Yetkinlik | Become aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | 4 |
| PLO16 | Yetkinlikler - Alana Özgü Yetkinlik | Follow latest developments in the field, and sustain personal and professional development with the awareness of the necessity of life long learning |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Beyin Fırtınası |
| 2 | Consumer Behavior Concept and Features | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım |
| 3 | Interdisciplinary Approach in Consumer Behavior | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | General Model of Consumer Behavior | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 5 | Relationship between Consumer Behavior and Marketing Strategy | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 6 | Learning and Memory | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım |
| 7 | Motivation and Care | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 8 | Mid-Term Exam | Preparation for the Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Sensation and Perception | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Attitudes, Changing Attitudes and Emotions | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım |
| 11 | Personality and Self | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Values and Lifestyle | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 13 | Socio-Cultural Effects | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım |
| 14 | Spread of Family, Social Class, Culture, Personal Effects and Innovations | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Consumer Purchase Process | Lecture-Discussion-Presentation | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 16 | Term Exams | Preparation for the Exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Preparation for the Exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||